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Erin Lem
Content strategist, Editor, Brand storyteller
Erin Lem is a highly experienced digital content strategist with nearly 15 years of expertise in developing and enhancing omnichannel content to engage audiences, drive business growth, and boost revenues. With a background as a startup executive, Erin excels in creating effective and scalable content strategies while leading and nurturing exceptional content teams.
Erin pursued a BA in English and Comparative Literary Studies at Occidental College, providing a solid academic foundation for her career in content strategy.
Throughout her professional journey, Erin has held key roles in renowned organizations such as Motherly, Tinybeans, Red Tricycle, NBC Bay Area, NBC Universal, and Janklow & Nesbit Associates, where she has honed her skills and contributed significantly to content development and strategy.
Her experience spans from being a Managing Editor and Executive Assistant to roles as a VP of Content Strategy, Head of Editorial, Senior Editorial Director, and Contributing Writer, showcasing her versatility and expertise in various facets of content creation and management.
Erin Lem's wealth of experience and expertise make her a sought-after professional in the digital content strategy field, known for her strategic acumen, team leadership, and ability to drive impactful content initiatives that resonate with audiences and drive business success.
Highlights
It's been a year since I started offering content strategy, advisory and copywriting services. During this time, I've been so grateful to connect with former colleagues and friends who have all been incredibly supportive—many of you have passed along some amazing opportunities and given me invaluable advice and encouragement.
Recently I reconnected with a former colleague from my Red Tricycle days who's now at the Bezos Family Foundation. We worked together on this important piece on the White House Youth Policy Summit. It was fun to get back into writing and reporting again.
If anyone is in need of content strategy, copywriting or copyediting support, feel free to DM me.
We're hiring for an Assistant Editor on my team at Motherly® to drive search traffic. You'll work on Health & Wellness and lifestyle content, collaborating with our freelance writers and Motherly Collective writers, and reporting to our Senior Health & Wellness editor. Take a peek and please apply through the link in the listing:
