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Erin Swartz

Director of Brand & Creative at Minnesota Vikings

Erin Swartz is the Senior Director of Brand, Creative, and Project Management for the Minnesota Vikings, a position she has held for the past 16 seasons.3 In her role, she oversees the team's brand, creative efforts, and project management.3

Swartz played a key role in developing True North Vikings Creative, an in-house creative agency for the Minnesota Vikings.1 She led the design team through major projects, including the incorporation of the Vikings' brand into new facilities such as the TCO Performance Center.1

Under Swartz's leadership, the creative team has worked on various projects, including:

  1. Implementing the team's philosophical pillars (Relentless, Unifying, and Innovative) into facility designs1
  2. Creating 142 unique art projects for the team's facilities1
  3. Overseeing the design aspects of the Vikings' new stadium, practice facility, and museum1

The creative team she manages consists of a creative manager, six graphic designers, a project coordinator, and a marketing coordinator.1 Swartz emphasizes a flexible approach, allowing team members to work on various tasks and develop diverse skills.1

Most recently, Swartz was involved in the Minnesota Vikings Classic campaign, which introduced a new uniform and generated a new revenue stream through jersey sales and a dedicated 'Classic Collection' apparel line.2

Highlights

How the Vikings Ended Up With an In-House Creative Agency
How the Vikings Ended Up With an In-House Creative Agency

Related Questions

What are some of the major projects Erin Swartz has led at the Minnesota Vikings?
How did the True North Vikings Creative agency come into existence?
What is the role of the in-house creative agency at the Minnesota Vikings?
How has Erin Swartz's leadership impacted the Vikings' brand and creative team?
What are the key philosophical pillars that Erin Swartz emphasizes in the Vikings' design projects?
Erin Swartz
Erin Swartz, photo 1
Erin Swartz, photo 2
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Location

Greater Minneapolis-St. Paul Area