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Erin Wendell

Erin Wendell is the Chief Marketing Officer at ivWatch, LLC, where she plays a pivotal role in shaping the company's global branding and marketing strategies. She joined ivWatch in 2020, transitioning from a successful 14-year career at Under Armour, where she was instrumental in developing the brand's global communications and marketing initiatives.13

Professional Background

  • Under Armour: Prior to her role at ivWatch, Erin served as the Senior Director of Global Communications. In this position, she was key in establishing the communications function from its inception, enhancing brand awareness, and launching major campaigns and products.13

  • ivWatch: As CMO, Erin has led significant changes in the company’s marketing approach, focusing on consumer-driven storytelling within the regulated medical technology field. Her initiatives have included innovative trade show concepts and international roadshows, which have notably increased booth attendance and lead generation.12 Under her leadership, ivWatch has seen a nearly 20% increase in total revenue and a 25% growth in its customer base.1

Achievements

Erin's contributions have been recognized within the industry:

  • She was named one of the 2024 PM360 ELITE 100 Disruptors, highlighting her impact on medical marketing.4
  • She received the Ragan Communications and PR Daily Top Women in Marketing Award, showcasing her leadership and innovation in marketing practices.2

Erin Wendell's strategic vision and innovative approach have significantly influenced ivWatch's market presence and growth trajectory in the medical technology sector.

Highlights

May 23 · pm360online.com
Elite 2024 Disruptor Erin Wendell of ivWatch - PM360
May 23 · ivwatch.com
ivWatch's Erin Wendell Named to PM360 ELITE 100
Mar 4 · theorg.com
Erin Wendell - Chief Marketing Officer at ivWatch - The Org

Related Questions

What inspired Erin Wendell to transition from sportswear to MedTech?
How did Erin Wendell's approach to storytelling impact ivWatch's marketing strategy?
What were the key challenges Erin Wendell faced when she first joined ivWatch?
How did Erin Wendell's international roadshow tours influence ivWatch's global presence?
What specific initiatives did Erin Wendell lead that contributed to ivWatch's revenue growth?
Erin Wendell
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Location

Williamsburg, Virginia, United States