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Ethan Goodman

Executive Vice President, Global Digital Commerce at Mars United Commerce

Ethan Goodman is a highly regarded marketing strategist specializing in digital and commerce marketing.

He has received numerous accolades in the industry, including being named a \

Young Influential\

by Adweek magazine and recognized in various lists like \

40 Under 40\

and \

Who's Who in Shopper Marketing.\

He is a frequent speaker at industry conferences and a contributor to industry publications.

In his current role as EVP of Global Commerce Media at The Mars Agency, Ethan oversees a skilled team that excels in creating top-tier omni-channel shopping experiences for clients to boost retail conversions.

Prior to his current position, he played a pivotal role in establishing and managing TMA's E-Commerce and Innovation practice groups.

Ethan led the team responsible for developing SmartAisle, the world's first voice-powered shopping assistant for brick-and-mortar retailers.

He was instrumental as the Managing Director of Mars Ventures, the agency's venture capital division focusing on partnering with innovative MarTech startups.

Ethan's rich experience also includes working at Leo Burnett | Arc Worldwide for four years as part of the Digital Strategy group, devising groundbreaking digital initiatives for Fortune 100 clients.

He holds a BBA in Business Administration and Management from the Stephen M. Ross School of Business at the University of Michigan.

Apart from his professional achievements, Ethan is a passionate supporter of Michigan Football, an enthusiastic skier, and resides in Ann Arbor, MI, with his family and their Goldendoodle.

Ethan Goodman
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Location

Detroit Metropolitan Area