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Ethan Pidgeon
Designing thoughtful, vision-driven brands and experiences | Ex Pentagram, Blink UX | Available for freelance, contract, and full-time roles
Ethan Pidgeon is a freelance designer based in New York and Boston, known for creating thoughtful brands and experiences. He has over three years of experience in graphic design, having worked with notable organizations such as Pentagram, Blink UX, and ASICS.23
He graduated from Northeastern University and has a strong skill set that emphasizes collaboration and ambition in his design projects.1 In addition to his freelance work, he has also been involved in various internships and roles that have contributed to his professional development in the design field.4
Ethan is passionate about using design to create positive change, particularly in the environmental sector, showcasing his commitment to impactful design.
Highlights
Every January, I sit down to set new goals. More often than not, I conclude my soul-searching session with a laundry list of overzealous, half-baked plans, dooming myself from the start.
Last year, I decided there was probably a better way to approach this process. I did some research and discovered that despite the mountains of content, books, articles, and research papers on the subject, there were no (good) tools actively helping users organize and achieve their goals. So why not design one myself? If I could pull this off, I would surely become an unstoppable goal-crushing machine (more wishful thinking).
Fast-forward a year, and I've designed Momentum, an app to help users more effectively set, plan, track, and execute their long-term goals. It encourages users to focus on the journey, not the destination, and celebrate small wins along the way.
As part of my Capstone Project at Northeastern, I've created a high-fidelity interactive prototype of the app and trained a custom GPT model to help tease out a back-end AI integration (https://lnkd.in/ePpV4hDy). I'm thrilled that my work on this has earned a Meserve Award for creative excellence, and I want to thank my faculty mentor, Margarita Barrios Ponce, for her support along the way.
Done is better than perfect, and perfect doesn't exist.
This is a concept I've had to learn the hard way despite my best efforts.
Like many designers, updating my portfolio is something I avoid like the plague. It forces us to confront our shortcomings and flaws head-on; after all, these things aren't just reflections of our work but of who we are... right?
I recently watched a video by Van Neistat titled "Is Perfectionism a Form of Cowardice?" and I think the answer is yes. It's the avoidance of negative feelings associated with putting ourselves and our work out there under the guise of high standards. We know we can't please everyone and end up pleasing no one.
So, after much trial and tribulation, I've updated my portfolio. It's not perfect, but it's done. For now.
