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Eti Almog Vaturi

Marketing AI Product Lead at Google

Eti Almog Vaturi is the AI Engagement Product Lead at Google, where she specializes in AI marketing solutions. She holds a Master of Science (MSc) degree focused on AI solutions, including machine learning, object tracking, and optimization, from Ben Gurion University.

Her professional background includes significant experience in marketing technology, particularly in data and measurement strategies. She has been involved in leading initiatives that leverage Google's technology to improve marketing effectiveness across various platforms, including Google Ads and analytics tools. Additionally, she has contributed to projects aimed at enhancing customer engagement through AI-driven solutions.12

Highlights

Jul 10 · linkedin

Founders - stakes are high for your startup.

Your path to success lies not only on getting your product right, but also on grabbing and holding onto your audience’s attention and interest for your product. It’s no secret that consumer attention is hard to catch and harder to keep. Creating authentic content efficiently is increasingly difficult for marketers and agencies, while simultaneously needing to provide a relevant, frictionless and safe experience In today's demanding landscape, AI can help marketers up their game from insights to results by:

  • Improving personalization and user experience
  • Strengthening media effectiveness
  • Accelerating content generation
  • Increasing team productivity

Want to learn more? Join @Google Cloud for our next Founder’s Story event - Powering your startup business and marketing strategy with AI - where we'll delve into the transformative power of AI in business and marketing. See you on July 25th at Google Cloud Tel Aviv !

Register here >> https://lnkd.in/dnk4JE-Z

#FoundersStory #CloudForIsrael

Dec 27 · linkedin

PM me if you are interested:

Data & Measurement Specialist - 9 Months Temp / Maternity cover

*This is a 9 months position for maternity leave coverage *Starting date is Feb 2023

Location: Tel Aviv

The Role and Team:

The Data & Measurement Specialist will work with Google’s Israel large clients on their Data and Measurement strategy leveraging Google’s technology across app and web environments.

Responsibilities:

  • Run in-country programs and build narratives on data & measurement such as: Full funnel measurement, MMM, marketing experiments (lift tests), cross-product integrations and data activation.
  • Develop solutions that help sales teams grow the adoption video and display measurement solutions across Google Ads, GA360, DV360, and Google’s Cloud products.
  • Develop clear metrics on measuring success and tracking progress

Minimum Qualifications:

  • Bachelor's degree or equivalent practical experience.
  • Strong analytical skills.
  • 5+ years of experience in marketing technology - YouTube / Video Measurement, BI Systems, Site Analytics, A/B testing tools etc
  • Customer focus with solid tech and marketing background.

Preferred Qualifications:

  • Strong understanding of statistical modeling and quantitative analysis techniques.
  • Understands the changing ads ecosystem and challenges this brings for audience targeting and measurement
  • Strong presentation and communication skills, comfortable presenting to senior stakeholders

Related Questions

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Location

Tel Aviv District, Israel