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Evan Farbstein
Writing about carbon reduction @ Normative.io
Evan Farbstein is a Content Writer at Normative.io, a company focused on carbon accounting and sustainability solutions. He has a background in writing that includes experience in copywriting, content creation, and user experience (UX) writing, which he has developed while working with startups. Farbstein emphasizes a reader-first approach in his writing, aiming to make complex topics accessible to a broader audience.12
His career began in 2012 as a Visitor Center Intern and Tour Guide at UC Santa Barbara, and he has since accumulated diverse professional experiences that contribute to his role at Normative. Farbstein is involved in producing content that educates businesses on reducing their carbon emissions and navigating sustainability challenges.32
Highlights
The EU has taken another step in the fight against #greenwashing🇪🇺
With a new directive adopted in mid-January – which aligns with the green claims directive – the #EU redefines product labeling to combat misleading marketing.
The directive will ban claims that a company's product has a "neutral," "reduced," or "positive" impact on the environment due to #offsetting.
So – what does this mean for your business?
📣 Robust, transparent #carbon data has become even more important.
With stricter requirements for proof, companies need strong evidence to back up their #climate impact statements.
Stay ahead of the curve by making your carbon emissions visible with science-backed, transparent #carbonaccounting from Normative.io
We're #hiring positions in Marketing, Tech / Product, Climate Strategy, and Sales 🇸🇪 🇩🇰 🇬🇧
#Marketing 💼 Marketing Content Manager - 🇩🇰 / Malmö [join my team!]
#Tech / #Product 💼 Senior #Frontend Engineer - 🇸🇪 hybrid remote
#Climate Strategy 💼 Climate Strategy Team Manager - 🇸🇪 hybrid remote 💼 Climate Strategy Advisor - 🇸🇪 hybrid remote
#Data 💼 Sustainability Data Analyst - 🇸🇪 hybrid remote
#Sales 💼 Sales Development Representative (#SDR) for #Benelux - 🇬🇧 London
As a purpose-driven climate tech company, Normative.io helps businesses calculate & reduce their carbon emissions.
Employee perks include stock options, 6 weeks vacation, and flexible remote work.
Let me know if you're considering applying – happy to tell you more about working here!
#job #climatetech #openpositions
