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Ewald Verhoog
Marketing Cloud Specialist. Conversion trailblazer. Persuasion Profiling & Persona specialist. CRM. Growth.
Professional Background
Ewald Verhoog is a seasoned digital marketer and online sales expert with an extensive background in helping businesses and nonprofits adopt the Salesforce Marketing Cloud. Since the 1990s, Ewald has dedicated his career to mastering the ever-evolving landscape of digital marketing, consistently contributing to the growth of ambitious companies through effective online marketing strategies, conversion optimization, and comprehensive CRM programs.
Initially, Ewald honed his skills as part of Wanadoo, where he fortified his understanding of digital marketing from within a corporate environment. Transitioning to consultancy allowed him to extend his expertise to a diverse range of clients looking to innovate and improve their direct marketing efforts. As a strategic and tactical advisor, he helps organizations enhance their communications, enabling them to connect with customers and constituents on a much deeper level.
Ewald's commitment to sharing knowledge and fostering growth in the industry is evident in his role as an educator. He teaches online marketing strategies and CRM at the Beeckestijn Business School and the School for Customer Management, where he has earned distinction as a Top 3 teacher. His unique approach, exemplified by the acclaimed SATC-model—which combines aspects from various disciplines—has made a significant impact in teaching the next generation of marketers.
Education and Achievements
Ewald holds a Drs degree in Business/Managerial Economics from Erasmus University Rotterdam, laying a solid academic foundation for his career in digital marketing. His pursuit of knowledge did not stop there; he furthered his education by completing a variety of specialized courses. This includes the Salesforce Certified Marketing Cloud Email Specialist qualification obtained through Trailhead, reaffirming his expertise in one of the most powerful digital marketing platforms available today.
Additionally, Ewald has undergone training in sales strategies, completing the Ray Leone Sales Funnel® program, and has engaged in study focusing on marketing automation, entrepreneurship, conversion, and social media through various avenues. His analytical prowess was further refined through studies in customer-based marketing at the University of Groningen, and he has also deepened his knowledge through various courses at VCL.
Notable Achievements
Ewald's passion for persuasion profiling and persona development distinguishes him in the marketing landscape. His methodical approach combines creativity with analytical skills, allowing him to craft tailored content for distinct consumer segments. This targeted strategy not only enhances user experience but also boosts sales through effective marketing automation techniques.
The rapid pace of innovation in marketing technology presents both challenges and opportunities, and Ewald thrives in this dynamic environment. His specialization in Salesforce, recognized as the #1 Most Innovative Company in the world by Forbes, positions him at the forefront of digital marketing innovation.
Ewald continues to be a driver for change in the marketing sector, advocating for 1:1 communication that scales, with the ultimate goal of finding the 'Holy Grail' of exponential growth for his clients. His commitment to lifelong learning and adaptation to new marketing trends ensures that he remains a formidable asset for any business seeking to elevate its marketing strategy.
