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Fabio Urbanas
Head of Media & Data at Almap BBDO
Fabio Urbanas is a seasoned professional with 22 years of experience in advertising and research media.
Throughout his career, he has held key roles as a media director in renowned ad agencies such as Almap BBDO, Lew Lara TBWA, Africa, Y&R, and Draft FCB, operating in various regions including Nationwide and South America.
His expertise lies in managing large media operations for major advertisers like Volkswagen, GOL Linhas Aéreas, WhatsApp, Cielo, Bradesco Seguros, Audi, Pepsico, Visa, Colgate-Palmolive, and many others.
Fabio has a strong background in strategic planning, commercial negotiations, media processes, data analysis, operations controlling, and opportunities development.
He has established business partnerships with global media groups like OMD, Mediacom, PHD, MindShare, and Media Edge, enhancing trading expertise and tools for planning processes and driving better results.
His leadership extends to managing teams and processes related to Data Science, Business Intelligence, Ad Ops, OPEC, Accountability, Insights & Analytics, Planning, and Performance.
Fabio is known for his innovative approach, as reflected in his work on various projects such as Attribution Model, Show Room Traffic Measurement, Marketing Dashboards, Onboarding Data, Media Mix Modeling, Viewability, and Creative Measurement Tools.
He also possesses significant experience in business negotiations with media and technology vendors, delivering favorable outcomes for ad agencies and advertisers alike.
Fabio Urbanas holds an impressive educational background, including a Master of Business Administration (MBA) in Business Leadership from the Berlin School of Creative Leadership, and a Bachelor's degree in Business Management from Faculdades Metropolitanas Unidas.
He has also studied Advertising, Marketing, and Advertising at ESPM Escola Superior de Propaganda e Marketing.
Fabio has held key positions in various organizations, notably serving as Vice President of Media at WMcCann, Head de Mídia at AlmapBBDO, Media Director at Africa, Lew'Lara\TBWA, and Young & Rubicam Group, Research Media Manager at FCB Global, Market Analyst at IBOPE Brasil, Account Manager at Branding Propaganda, and Research Analyst at Insight Strategy Group.
