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Farah Parkinson

Brand & Talent Manager at Saxton Group

Farah Parkinson is the General Manager of Brand & Talent at Saxton Group, a company that includes Saxton Speakers, Saxton Engage, Saxton Global, Celebrity Speakers NZ, Mixi Events, and the Melbourne EA Group.1 She is based in Richmond, Victoria, Australia.

Professional Background

Farah has been with Saxton for several years, starting as a Client Services/Social Media Coordinator from October 2016 to October 2018.1 In her current role, she oversees the Group's marketing activities, including:

  • Managing the company's brand transformation, which won Silver in the Melbourne Design Awards in 2019
  • Overseeing digital presence and website development
  • Developing content strategy, including the company's podcast "Let's Talk"

A key aspect of her job is connecting with the company's talent and developing strategies to ensure their stories make an impact and inspire change.1

Previous Experience

Before joining Saxton, Farah worked as an Assistant Venue Manager/Events Coordinator at The Kingston Hotel in Melbourne from August 2014 to August 2016.1 Her responsibilities included staff management, event coordination, and various operational duties.

Personal Interests

Outside of work, Farah is passionate about:

  • Yoga
  • Restaurants
  • Promoting her homeland, Fiji, as a travel destination
  • Formula 1 and the Netflix series "Drive to Survive"
  • Podcasts

Farah is proud to mention that Saxton Group was named one of the Best Places to Work in Australia and NZ in 2023.1

Highlights

Nov 1 · linkedin

I often have to pinch myself that I get to work in the same orbit as someone as incredible as Chanel Contos.

Her National Press Club of Australia address today was both confronting and motivating. If you didn't watch it live, I highly recommend catching up on ABC iView.

Oct 5 · linkedin

Next week, we are hosting Saxton Live, our annual Speaker Showcase, in Melbourne.

This year features four of my favourite Speakers:

  • Incredible storyteller and esteemed Educator on Transgender topics Nevo Zisin (they/them)
  • Lisa Ronson, Visionary Leader & Australia's Most Prolific Marketer
  • Award-Winning Entrepreneur, Innovator & Social Impact Leader, Julie Hirsch
  • & The Streets Barber Nasir Sobhani

I can't wait to share these incredible stories with you - if you'd like to join us next Tuesday, register (for free!) below.

https://lnkd.in/gQSdWzqa

Related Questions

What are some of the most impactful strategies Farah Parkinson has implemented at Saxton Speakers?
How did Farah Parkinson contribute to Saxton Group being named one of the Best Places to Work in Australia and NZ in 2023?
What makes Farah Parkinson's approach to talent management unique?
Can you share some examples of the award-winning brand transformations Farah Parkinson has led?
What are some of the key elements of Farah Parkinson's content strategy at Saxton Group?
Farah Parkinson
Farah Parkinson, photo 1
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Experience

General Manager - Brand & Talent at Saxton Group since January 2021
Marketing Manager at Saxton Speakers (October 2018 - January 2021), Client Services/Social Media Coordinator at Saxton Speakers (October 2016 - October 2018), and various roles at The Kingston Hotel and Public House

Education

Master's degree in Marketing from RMIT University (2020 - 2023), Postgraduate Certificate in Arts from University of Melbourne (2012), Bachelor's degree in Classical Studies from University of Melbour

Location

Richmond, Victoria, Australia