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Federico Hernandez
Mobile Marketing Measurement - Automation - Cybersecurity - SaaS
Professional Background
Federico Hernandez boasts an impressive career in sales and business development, with a robust track record primarily in the technology and marketing sectors. Currently, he holds the position of Senior Sales Manager for the DACH (Germany, Austria, Switzerland) and Nordics regions at adjust.com, a leading mobile measurement and analytics platform. In this vital role, Federico's vast experience enables him to generate substantial revenue and foster strong relationships with key stakeholders across various industries. As a Senior Sales Manager, he is responsible for driving strategy, leading sales initiatives, and developing innovative marketing strategies to maximize growth and market penetration in these pivotal European markets.
Before stepping into his current role, Federico served as Sales Manager DACH at adjust.com, where he honed his capabilities in understanding market dynamics and customer needs while delivering comprehensive solutions to enhance business clients' performance metrics.
Prior to his tenure at adjust.com, Federico made significant contributions at Fyber as Senior Developer Relations Manager. Here, he was charged with building and strengthening relationships with developers, positioning Fyber as a trusted partner in the mobile ecosystem. His ability to communicate effectively and foster collaboration was instrumental in aligning developer goals with company objectives, thereby enhancing brand loyalty and product utilization.
Federico’s career began at Smaato Inc., where he progressed through multiple roles from Junior Manager of Ad Operations to Business Development Associate for the EMEA region. Here, he showcased exceptional talent in identifying partnership opportunities and driving revenue through strategic initiatives in the competitive ad tech landscape. His commitment to excellence and his capacity for nurturing long-term relationships laid the foundation for Smaato’s growth during his tenure.
In addition, Federico has held notable positions in the marketing and agricultural sectors. As Director of CRM Sales & Marketing Solutions at NonPlusUltra Trade Deutschland GmbH, he developed strategies to improve customer relationship management and marketing effectiveness, ultimately leading to enhanced sales performance. His role as the Head of Marketing & Sales at EZLA further demonstrates his versatile experience in shaping marketing strategies that resonate with target audiences.
Before delving into the tech and marketing industries, Federico's professional journey took him to HELM AG, where he served as Regional Manager for South America in the agrochemicals sector. His experience in managing regional sales operations provided a profound foundation in understanding market variances and forging connections, highlighting his diverse skill set that spans various industries.
Education and Achievements
Federico embarked on his educational journey at the University of Applied Sciences Hamburg, where he studied for a Diploma in International Management. This academic foundation equipped him with essential business acumen and a comprehensive understanding of international market strategies. The insights gained from this program have undeniably played a significant role in his professional development, enabling him to navigate complex global markets with ease.
Federico's commitment to continuous learning and professional development is evident in his career trajectory and the diverse skill set he possesses. He combines theoretical knowledge acquired through his education with hands-on experience gained through various leadership roles across dynamic industries, producing substantial outcomes. Federico’s journey showcases not only his capability to adapt to rapidly changing markets but also his unwavering dedication to achieving excellence in every role he undertakes.
Achievements
- Sales Growth at adjust.com: Successfully implemented strategic initiatives that led to a significant increase in revenue within the DACH and Nordics markets.
- Enhanced Developer Relations at Fyber: Fostered strong partnerships with developers, leading to increased engagement and product adoption.
- Revenue Optimization at Smaato Inc.: Played a pivotal role in building successful business development strategies that enhanced revenue performance during his tenure.
- Strategic Leadership at NonPlusUltra Trade Deutschland GmbH: Developed innovative CRM sales and marketing solutions that improved the company's client engagement metrics.
Federico Hernandez’s distinguished career reflects a blend of strategic thinking, relationship building, and a results-driven mindset. His multifaceted experience positions him as a prominent leader in sales and business development, continually seeking opportunities to innovate and drive growth in every organizational role he undertakes.
