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Felipe Ortolano
Enterprise Marketing at Qualtrics
Felipe Ortolano is an experienced marketing professional currently serving as the Enterprise Field Marketing Manager at Qualtrics, a position he held from February 2020 until April 2022. In this role, he focused on developing and executing marketing strategies tailored for enterprise clients, enhancing brand visibility and engagement.1
Professional Background
Before his tenure at Qualtrics, Ortolano worked as a Field Marketing Coordinator at Instructure from September 2018 to February 2020, where he was involved in planning and executing marketing events. He also gained experience as a Marketing Events Intern at Instructure earlier in 2018 and served as an Account Manager at BYU AdLab from 2016 to 2018.1
Education
Felipe Ortolano earned a Bachelor’s Degree in Advertising from Brigham Young University, graduating in 2018. His educational background has provided him with a solid foundation in marketing principles and strategies.1
Skills and Certifications
Ortolano possesses strong skills in project management and leadership, complemented by several certifications in areas such as generative AI tools for business leaders and advanced lead generation techniques. He is fluent in English and has limited proficiency in Spanish and Portuguese, reflecting his multicultural background.1
Personal Mission
Ortolano is passionate about leveraging marketing to drive growth and innovation while creating memorable experiences that connect brands with customers. He values collaboration and diversity within teams, emphasizing the importance of inclusive work environments.1
Highlights
I’ve spent my fair share of time creating reports using CRM data to build marketing plans that would support sales. It usually meant patching together data points to try and tell a story about what direction we should take, why, and how it would impact the bottom line. However, there were still gaps and it was hard to know where to double down.
LinkedIn’s Revenue Attribution Report changes that. It was created to help marketers see the full picture by linking marketing efforts to revenue outcomes and it all starts with one simple step:
Setting up an integration between LinkedIn Business Manager and your company’s CRM.
If you’re a marketer using HubSpot, Salesforce, or Microsoft Dynamics as your CRM, I wrote this blog for you to learn more because you’re hard work should be easy to show off. https://lnkd.in/eYdF2Cki
Ever wondered what sets leading B2B tech brands apart?
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Join us on Wednesday, Mar 27 at 1:00 PM - 2:00 PM PT
More info about the session here: https://lnkd.in/e97cK4xt
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