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Fiona Adler

Director of Power Diary, HR Partner, & writer at DoTheThings. Striving to live big! 💪

Professional Background

Fiona Adler is a seasoned professional with a robust background in small business marketing, strategy consulting, and entrepreneurship. With over 15 years of hands-on experience, Fiona has made substantial contributions to the growth and operational efficiency of small to medium-sized businesses (SMBs) in Australia. Her journey in the industry began as a strategy consultant at Accenture, allowing her to hone her analytical and strategic skills before transferring her expertise to the small business sector.

Her entrepreneurial spirit led her to co-found Word Of Mouth Online (WOMO.com.au), a groundbreaking platform that became Australia’s leading business reviews website. Under her leadership, WOMO garnered over 400,000 customer reviews and developed a devoted following of both consumers and businesses dedicated to enhancing customer service and consumer empowerment. In recognition of her success and business acumen, WOMO was acquired by Oneflare in 2015, marking a significant milestone in her career.

Currently, Fiona is actively engaged in two pivotal projects: Power Diary and HR Partner. At Power Diary, she plays a crucial role in providing healthcare clinics with tailored solutions that facilitate practice management and growth. Similarly, at HR Partner, she streamlines HR processes for SMBs, providing them with a comprehensive platform to manage their human resource needs all in one place.

Fiona’s expertise extends beyond operational growth. She is also a prolific writer, sharing her experiences and insights to empower fellow entrepreneurs and business owners through practical advice, templates, and tips available on her blog, www.dothethings.com. Her passion for helping businesses succeed is evident in her work and her dedication to improving the operational capabilities of SMBs.

Education and Achievements

Fiona's educational background is as impressive as her professional journey. She holds an MBA from the prestigious University of Melbourne, supplemented by further study at the Melbourne Business School. Additionally, Fiona earned a Bachelor of Business with a focus on Marketing from RMIT University, equipping her with the theoretical knowledge and practical skills necessary to excel in her field.

Her commitment to continuous learning and professional development is reflected in her various esteemed roles. Fiona has held leadership positions, such as Director of Customer Relations and Growth at HR Partner and Head of Strategy, Marketing, and Growth at Power Diary. Before launching her entrepreneurial ventures, she further solidified her expertise at Sensis as Group Marketing Manager and at Invizage Technology as Marketing Manager.

Her rich educational and professional history underpins her genuine passion for supporting SMBs by providing them with insightful strategies and innovative marketing solutions.

Personal Interests and Unique Experiences

Outside of the corporate world, Fiona embraces challenges both professionally and personally. One of her most notable personal achievements includes climbing Mt. Everest, showcasing her determination, endurance, and adventurous spirit. This pursuit not only adds a unique layer to her profile but also reflects her belief in pushing boundaries and striving for excellence in all areas of life.

Fiona Adler's journey is a remarkable blend of professional prowess, personal achievement, and a steadfast commitment to empowering businesses. Through her innovative projects, insightful writing, and customer-centric approach, Fiona continues to influence the SMB landscape, helping countless entrepreneurs navigate their own paths to success.

Highlights

Feb 28 · Digital Journal
AUS Physiotherapy Practice Management Software/Clinic Psychology System Update - Digital Journal
Feb 24 · Digital Journal
UK Physiotherapy Practice Management Software – Telehealth Clinic System Updated - Digital Journal

Related Questions

How did Fiona Adler develop her expertise in small business marketing?
What inspired Fiona Adler to co-found Word Of Mouth Online?
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How does HR Partner streamline HR processes for small to medium businesses?
What lessons has Fiona Adler learned from her experience climbing Mt. Everest?
What motivates Fiona Adler to write and share advice with entrepreneurs?
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Fiona Adler
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Location

Melbourne, Victoria, Australia