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Mr. Firas Khawaja

Senior Business Analyst | Digital Product Manager / Strategist | AI Enthusiast, Product Discovery

I build and transform complex digital platforms, owning them end to end from the first ambiguous brief through to a shipped, working system that measurably changes the business.

With 15+ years across enterprise CMS, CRM, ERP, and AI-enabled environments, the through-line has always been the same: full accountability for strategy, discovery, delivery governance, and commercial outcome. Setting direction, translating business and technical complexity into engineering-ready requirements, driving delivery, and measuring what actually changes.

The technical grounding runs deep. A Computer Science graduate with a background in software engineering across Python, Java, JavaScript, React, Next.js, .NET, Azure, and AWS, I engage with engineering leads as a peer, not a translator. Elite-level BDD and Gherkin user stories, architecture trade-offs, agile delivery held accountable to outcome across the full product lifecycle from concept through to release.

The AI expertise is applied and shipped. At Christie's, a GPT-powered Azure AI metadata automation agent increased metadata coverage from 65% to 98%, reduced manual editorial effort by 70%, and saved approximately 40 hours per week. GenAI workflows, agentic automation systems, and human-in-the-loop products built using OpenAI, Claude, and Azure AI, all producing measurable, evidenced business improvement.

Known for walking into complexity and creating order. Stabilising failing deliveries, removing blockers, sustaining cadence across globally distributed teams, leading stakeholder management and cross-functional alignment across C-suite, Product, Engineering, UX, Data, and commercial teams, driving clear decisions and removing ambiguity at every level.

Track record includes Christie's, News UK, Springer Nature, Ford Motor Company, and Formula 1 across APAC, EMEA, and North America.

Started in engineering. Lead with product strategy. Deliver with calm execution.

Related Questions

How did Mr. Firas Khawaja develop his expertise in digital transformation and complex platform solutions?
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In what ways has Mr. Firas Khawaja improved stakeholder engagement across diverse teams and industries?
What strategies does Mr. Firas Khawaja employ to stabilize failing deliveries within organizations?
How has Mr. Firas Khawaja leveraged AI technologies to produce measurable business improvements?
Mr. Firas Khawaja
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Experience

Director at EPOCS Global
Senior Business Analyst at Christie's

Education

BSc, Computer Science, American University of Beirut
Baccalaureate, Computer and Information Sciences, General, Rawda Fayhaa High School

Location

United Kingdom