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Fran Biderman-Gross

Founder & CEO, Advantages | Drive Profit with Purpose Podcast Host | Author

Fran Biderman-Gross is the Founder and CEO of Advantages, a branding and marketing agency based in the Greater New York City Area. She has been leading the company since its inception in 1992, transforming it from a small printing business into a full-service marketing communications agency that emphasizes connecting purpose to profit. Her approach centers around her proprietary 3 Keys Technique, which focuses on identifying an organization’s Purpose, Values, and Story to drive success and foster emotional connections with clients and consumers.123

Professional Background

  • Founder & CEO at Advantages: Fran has guided numerous organizations through brand discovery journeys, enhancing their market share and improving client retention by leveraging purpose-driven marketing strategies. She also teaches senior executives how to implement these strategies effectively.12
  • Public Speaking and Writing: Fran is an accomplished speaker and co-author of the book “How to Lead a Values-Based Professional Services Organization,” which outlines her 3 Keys framework for achieving business success. She frequently lectures at universities and industry conferences, sharing insights on leadership and branding.13
  • Awards and Recognition: She has received several accolades, including the Brand Marketer of the Year award from the Queens Chamber of Commerce in 2015, recognizing her impactful marketing campaigns.1

Community Involvement

Fran is actively involved in various organizations:

  • She serves on the Executive Board of the Queens Chamber of Commerce and is a member of the Entrepreneurs’ Organization, where she has held several leadership positions.12
  • Her philanthropic efforts include participation in the Charna Radbell Foundation, focusing on community development.1

Education

Fran holds a Bachelor’s degree in Business from Yeshiva University (1984-1988), which laid the foundation for her career in marketing and branding.1

Through her work at Advantages, Fran Biderman-Gross continues to influence the branding landscape by promoting a values-based approach that connects deeply with both businesses and their audiences.

Highlights

Dec 27 · Forbes
7 Steps To Create A Purpose-Driven Marketing Strategy - Forbes
7 Steps To Create A Purpose-Driven Marketing Strategy - Forbes
Nov 8 · Forbes
Why Is Brand Experience The Step Before Customer Experience? - Forbes
Why Is Brand Experience The Step Before Customer Experience? - Forbes

Related Questions

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Fran Biderman-Gross
Fran Biderman-Gross, photo 1
Fran Biderman-Gross, photo 2
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Location

New York, New York, United States