Suggestions
Francesca Tioleco
Marketing Lead - Making Moves in the Buffalo, NY tech and start-up space - Woman in Leadership
Professional Background
Francesca Tioleco is an accomplished marketing and media specialist with a deep-rooted history in the marketing and advertising industry. Since embarking on her career journey, Francesca has navigated the challenging landscape of public relations and online news, even during difficult economic times such as the Great Recession. Her extensive experience provides her with a unique perspective on the dynamics of the media and communications landscape, which she has leveraged to benefit various organizations.
Currently serving as the Chief Marketing Officer and Consultant at Varia Ventures, Francesca demonstrates her expertise in integrated marketing and advertising strategies. Her role has enabled her to cultivate a strong network within the tech and startup ecosystems, particularly in Silicon Alley and her current home of Western New York. In addition to her role at Varia Ventures, Francesca has worked as a freelance marketing strategist, ensuring that her vast knowledge and skills are flexible to meet the needs of diverse clients. This adaptability is indicative of her innovative approach to marketing in a rapidly changing digital world.
Francesca's passion for education and mentorship shines through in her former role as a guest lecturer at her alma mater, New York University. Sharing her industry insights and encouraging young professionals has allowed Francesca to give back to the community, staying connected with the academic sector while contributing her real-world experiences to students aspiring to enter the marketing and media fields.
Education and Achievements
Francesca's educational journey began at Marymount Manhattan College, where she pursued her Bachelor of Arts degree. In recognition of her exemplary performance, she was nominated for the Senior Thesis Award at the college's Honors Day, highlighting her commitment to academic excellence and her dedication to her field. Continually seeking to expand her knowledge, she continued her studies at New York University. Here, she ultimately completed her Master of Arts in Communications Management & Technology, focusing specifically on Media Management and Emerging Technologies, which equipped her with cutting-edge skills essential for navigating the modern media landscape.
Notable Achievements
In addition to her educational accolades, Francesca was honored with NYU's prestigious Presidential Service Award, recognizing her contributions not only to her university but also to the surrounding community. Her commitment to innovation culminated in the development of a FinTech mobile application that showcases her skills in technology integration and her forward-thinking approach to problem-solving. With a robust portfolio of skills that includes Advertising, Video, Integrated Marketing, Marketing Strategy, and Social Media, Francesca continues to be a significant contributor to the media and marketing sectors, utilizing her expertise to help organizations thrive in a digital-first world.
In her spare time, Francesca finds joy in expressing her comedic side, mentoring young professionals, and engaging with the latest trends in technology and startups. Her diverse interests and dedication to professional growth underscore her holistic approach to her career and personal development.
