Sign In

Franck Sarrazit, Ph.D.

Strategic Research & Brand Experience Leader| CX | SaaS Development

Franck Sarrazit, Ph.D., is a seasoned expert in brand and marketing research, currently serving as a Principal Consultant specializing in Strategic Research, Brand Experience, Customer Experience (CX), and Product Development at Qualtrics. He has a robust background in market research and consumer insights, accumulating over 20 years of experience in the field.

Professional Background

  • Previous Roles: Before joining Qualtrics in 2017, Sarrazit held significant positions at various organizations. He worked as a Global Director at TNS and led the Brand and Communications practice at Synovate (now part of Ipsos) in North America. His early career included a role as an R&D Consultant at Procter & Gamble's European Centre near Brussels.12
  • Contributions at Qualtrics: At Qualtrics, he played a pivotal role in establishing the Brand Experience product, integrating modern technologies with traditional research methods to enhance customer experience management.12

Recent Developments

As of September 2024, Sarrazit transitioned from Qualtrics to Morning Consult, where he has taken on the role of Lead Solutions Architect. His responsibilities include scaling and activating brand measurement and campaign effectiveness solutions for the company.12

Education

Sarrazit holds a Ph.D. and has furthered his education at the University of Liverpool, although specific details about his dissertation or research focus are not widely publicized.3

Skills and Expertise

  • Brand Experience: Extensive experience in developing strategies that enhance brand perception and customer engagement.
  • Consumer Insights: Expertise in utilizing data to drive business growth and inform marketing strategies.
  • Research Methodologies: Proficient in combining qualitative and quantitative research techniques to yield actionable insights.

Sarrazit's career reflects a strong commitment to understanding consumer behavior and leveraging insights to improve brand performance and customer satisfaction.

Highlights

Sep 26 · research-live.com
Morning Consult hires Qualtrics scientist | News - Research Live
Morning Consult hires Qualtrics scientist | News - Research Live
Sep 25 · mrweb.com
Former Qualtrics Scientist Joins Morning Consult - MrWeb

Related Questions

What are Franck Sarrazit's key achievements at Qualtrics?
How did Franck Sarrazit contribute to the development of Qualtrics' Brand Experience product?
What is Franck Sarrazit's role at Morning Consult?
How has Franck Sarrazit's career evolved over the past two decades?
What are some notable projects Franck Sarrazit has worked on at Qualtrics?
Franck Sarrazit, Ph.D.
Franck Sarrazit, Ph.D., photo 1
Franck Sarrazit, Ph.D., photo 2
Add to my network

Location

Miami-Fort Lauderdale Area