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Franco Iudiciani, Jr.

Marketing @ Grifin • Founder @ Fam (acquired by DraftKings) • Growth @ Trade Hounds (acquired by Material Management) • Founder @ SmackHigh

Franco Iudiciani, Jr. is a seasoned marketing executive with over a decade of experience in steering marketing strategies, product growth, CRM, and community engagement for prominent consumer technology brands. He excels in user acquisition, digital advertising, retention strategies, influencer marketing, and team leadership. In 2013, Franco co-founded SmackHigh, a successful consumer software venture that amassed a following of over 1.2 million high school students nationally. The platform garnered significant attention from major media outlets like FOX and the Wall Street Journal.

Building on his success with SmackHigh, Franco co-founded Fam in 2016, a pioneering group video chat app for iMessage that swiftly gained 1 million users within the first 10 days of its launch. Under his guidance, Fam expanded to 8 million users globally, claiming the top spot in the iMessage App Store. Post the acquisition of Fam by DraftKings, Franco contributed to the CRM and Revenue team, focusing on enhancing retention marketing efforts for various products, including the NFL segment.

In 2019, Franco joined Trade Hounds to lead the establishment of America's premier community for skilled trades and construction, amassing over 500,000 unique installations nationwide. He managed acquisition channels, lifecycle marketing, and community initiatives to drive the brand's growth and engagement.

Franco Iudiciani, Jr.
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Location

Boston, Massachusetts, United States