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Frank Barbieri

Frank Barbieri is a seasoned executive with extensive experience in retail, digital media, and advertising. He served as Vice President of Specialty Brands for Walmart's Home Group from April 2019 to October 2022, leading three profitable direct-to-consumer brands: Art.com, Hayneedle.com, and AllswellHome.com.1

Currently, Frank holds the position of Vice President of Content & Digital at Walmart, where he manages the omni movies, TV, music, gaming, and books departments for both stores and online platforms.1 This role began in October 2022 and is based in Bentonville, Arkansas.

Frank's career highlights include:

  • Serial entrepreneur who has built and sold three companies
  • Held leadership positions in Fortune 20 companies
  • Experienced in various C-level roles (CEO, CPO, CMO, CBO, CSO)
  • Drove the IPO for an advertising platform company on the NYSE
  • Angel investor and advisor

His professional experience also includes:

  • Chief Development Officer and Chief Marketing Officer at PebblePost
  • Chief Strategy Officer and Head of Marketing at YuMe
  • Founder and CEO/CPO of Transpera
  • Group Product Manager at Microsoft

Frank is known for his strategic vision, operational skills, and people-first leadership style. He defines leadership as "making others better in a way that lasts through my absence".1

Highlights

Nov 30 · talkbusiness.net
The Supply Side: Walmart seeks non-traditional holiday sales ...
Dec 30 · The New York Times
The 2020 Good Tech Awards - The New York Times
Dec 30 · The New York Times
The 2020 Good Tech Awards - The New York Times
The 2020 Good Tech Awards - The New York Times

Related Questions

What are some of Frank Barbieri's most notable achievements at Walmart?
How did Frank Barbieri transition from being a photojournalist to a leadership role in retail?
What strategies did Frank Barbieri use to grow the revenue of Art.com, Hayneedle.com, and AllswellHome.com?
Can you provide examples of Frank Barbieri's leadership style and how it has impacted his teams?
What challenges did Frank Barbieri face when he first joined Walmart, and how did he overcome them?
Frank Barbieri
Frank Barbieri, photo 1
Frank Barbieri, photo 2
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Location

San Francisco, California, United States