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Freya Williams

CEO, North America at Futerra

Freya Williams is a distinguished brand planner known for her focus on using business and brands to drive positive transformation globally.

With a background in English Language and Literature from Nottingham University Business School, Freya has developed a unique approach to leveraging brands for social and environmental impact.

She currently serves as the CEO of Futerra North America and has held key leadership positions in renowned organizations like Edelman, Publicis, and Ogilvy & Mather.

Freya's expertise extends to strategic planning, social purpose initiatives, and intrapreneurship, making her a sought-after thought leader and public speaker.

Her commitment to creating meaningful change sets her apart in the industry, showcasing her ability to inspire teams and clients alike.

Highlights

May 28 · linkedin

🚙 When I'm asked about the US slow down in EV sales, my POV is pretty much aligned with Bloomberg reporting from today: "For every sign of an EV slowdown, another suggests an adolescent industry on the verge of its next growth spurt. In fact, for most automakers, even the first quarter was a blockbuster. Six of the 10 biggest EV makers in the US saw sales grow at a scorching pace compared to a year ago — up anywhere from 56% at Hyundai-Kia to 86% at Ford. A sampling of April sales similarly came in hot..."

💚 Indeed new Green Giants look set to be minted in this sector in 2024 with several manufacturers set to pass 100,000 EV sales this year (incl. Hyundai, GM and Ford)

📈 We're in the messy middle of a massive transition. At this stage in an adoption curve, volatility is to be expected. I've been following the sector long enough to take quarter by quarter results (and the ever-present naysayers) in stride. This transition is being fueled by long-term secular trends. And it's a better product.

💸 Automakers should "follow the lead of Hyundai and GM: Aggressively introduce affordable EV models to build economies of scale," per Bloomberg

#EV #sustainability #automotive #electricvehicles #ESG

May 17 · linkedin

I’m happy to share that I’m starting a new position as Commercial Advisory Board Member at C16 Biosciences. Please reach out if you're interested in learning more about this Bill & Melinda Gates Foundation-backed pioneering biotech start up's vision to disrupt the $60 billion palm oil supply chain with a deforestation-free alternative. Just voted a Fast Company 2024 Most Innovative Company, their product is ready to go at commercial scale. I find climate- and biotech so optimistic and inspiring, so couldn't be more delighted to be along for the ride of this future #GreenUnicorn's rocket-ship trajectory. Thanks Shara Ticku Margaret Rimsky Richards Jennifer Kaplan for including me.

Freya Williams
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Location

Greater New York City Area