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Fsame Hattie Peterson

Growth Marketing + Corporate Brand and Communications Executive - Corporate Social Responsibility + Community Outreach Connector - "TradDigital" Marketer

Hattie Peterson, FSAME, is an experienced marketing and communications professional with a strong background in the AEC (Architecture, Engineering, and Construction) industry. She served as Senior Vice President of Marketing and Communications at TDIndustries from January 2014 to November 2020.12 During her tenure at TDIndustries, Peterson led a team of 13 direct reports across marketing, communications, and production departments, reporting directly to the CEO.1

Career Highlights

  • Current Role: Director of Global Marketing Communications at Celanese (April 2021 - Present)1
  • Previous Roles:
    • Senior Vice President of Marketing and Communications at TDIndustries (2014 - 2020)1
    • Director of Marketing and Communications at Halff Associates (2003 - 2014)1
    • Business Development and Public Relations at Freese and Nichols (1999 - 2003)1

Achievements

At TDIndustries, Peterson:

  • Implemented customer experience and neuroscience selling strategies
  • Led the company towards an enterprise mindset
  • Established a "Voice of the Customer" program
  • Contributed to TDIndustries being listed in Fortune's "100 Best Companies to Work For" for 21 consecutive years1

Education and Certifications

  • Currently pursuing a Master's degree in Digital Communication and Media/Multimedia at The University of Salford - Digital Marketing Institute (2020 - 2022)1
  • Bachelor of Business Administration from Brigham Young University (1988 - 1992)1
  • Various certifications, including Digital Marketing Analytics from MIT Sloan School of Management1

Hattie Peterson is known for her expertise in developing and implementing strategic marketing and communication plans, rebranding efforts, and fostering company culture and values.13

Highlights

Jul 20 · tdindustries.com
TDIndustries Press Releases (9)

Related Questions

What are some of Hattie Peterson's most notable achievements at TDIndustries?
How did Hattie Peterson's role at Celanese differ from her role at TDIndustries?
What strategies did Hattie Peterson implement to rebrand digital message content at TDIndustries?
How did Hattie Peterson contribute to TDIndustries being recognized as a "Legend" by Fortune?
What was the impact of Hattie Peterson's "Voice of the Customer" program at TDIndustries?
Fsame Hattie Peterson
Fsame Hattie Peterson, photo 1
Fsame Hattie Peterson, photo 2
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Location

Grapevine, Texas