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Gabriel Freeman
Business Intelligence, Data Analysis, + eCommerce Support
Gabriel Freeman is the founder and lead analyst at GLF Analytics, a company that specializes in eCommerce data analytics and reporting automation.12 His work focuses on helping businesses optimize their online sales across various platforms like Amazon, Shopify, and TikTok Shop.2
Professional Background
Gabriel has expertise in several key areas:
- Data Warehousing: He helps companies set up data warehouse instances to centralize their eCommerce data.1
- Automated Reporting: GLF Analytics develops custom data models and automated reporting solutions built on top of data warehouses.1
- Business Insights: The ultimate goal of his work is to generate actionable insights and drive growth for eCommerce businesses.1
Approach and Methodology
Freeman's approach involves:
- Setting up data infrastructure
- Developing custom data models
- Creating automated reports in tools like Google Sheets
- Analyzing data to produce insights
- Designing and implementing tests to improve business performance
His methods aim to save time for businesses by eliminating manual data pulling and manipulation, allowing them to focus on analysis and decision-making.1
Recent Activity
In August 2024, Gabriel appeared on the Conversion Tracking Playbook podcast to discuss a simple process for automating regular business reporting using BigQuery and Google Sheets.3 This demonstrates his ongoing involvement in sharing knowledge about data analytics and automation in the eCommerce space.
Highlights
Hi everyone! I have an exciting update on my professional journey as a freelancer, which I have written about in a new blog post linked below.
A quick summary:
🚀 Growing a team: What began with just me and some SQL code has now grown into a dynamic team of eCommerce specialists with expertise across marketing analytics, tech management, and sales channels like Amazon and Google
🛠️Adding new services: We now offer a wide range of e-commerce solutions. This includes web development, Shopify management, and aiding businesses in launching new sales channels like Amazon Prime Checkout and Google Ads
🌍 Working with new clients: From Zesty Jalapeno Aioli to pot brownies in NYC all the way to Dental Probiotics, we now work with a variety of clients helping them amplify their digital presence in various ways
👉 Check out the full blog post and as always, thank you to everyone for your continued support. Don’t hesitate to connect if you would like to learn more about GLF or just catch up!
-Gabe
Article Link:
Hello friends!
An exciting update: I was recently featured in an article by Shopify Plus.
The Shopify team put together an article on Top Trends in Customer Data. Lots of interesting insights for anyone interested!
As for my big quote, you have to scroll to the very very bottom of this lengthy article to find it. For a quick recap, here is a paraphrased version of my insights on analyzing customer data in 2022:
- Businesses of all sizes can automate their reporting through the use of a data warehouse, thanks in large part to some nifty tools
- Using a data warehouse allows your business to build custom data models, which unlocks valuable insights
- Setting up automated processes like this has several benefits, including time saved on data wrangling + the ability to make sound decisions based on reliable information
Link in the comments!
