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Gail Piccirilli

Co-Founder at Collective Work

Gail Piccirilli is a seasoned professional with over two decades of extensive experience in managing brands, products, and market segments across consumer and business markets.

She brings a unique perspective with a blend of client-side and consulting roles, focusing on assisting luxury brands in enhancing customer understanding, improving experiences, and discovering new revenue streams.

Her proficiencies include brand creation and management, primary and secondary research, business strategy development, competitive assessment, annual and long-term business planning, strategic leadership, and marketing strategy formulation.

Gail holds an MBA in marketing and corporate strategy from the University of Rochester - Simon Business School, a Bachelor of Arts degree in economics, sociology, and English literature from Saint Lawrence University.

She has also completed executive education programs at Northwestern University's Kellogg School of Management focusing on Women's Director Development, and at Stanford University in finance, branding, and creativity/innovation.

With a rich professional background, Gail has served in various capacities including Co-Founder at Collective Work, Product Manager at Paychex, Independent Consultant, Corporate Officer and Vice President at Blue Shield of California, Senior Consultant at THE MCKENNA GROUP, Director of Strategy and Customer Relationship Management at Pacific Bell Communications (subsequently acquired by AT&T), and District Manager at AT&T.

Gail Piccirilli
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Location

Rochester, New York Metropolitan Area