Suggestions
Gal Biran
Base Co-founder & CEO. Customer Marketing automation for B2B companies. Implement Customer-Led Growth. Advocacy, References, Upsell, and Customer Engagement at Scale.
Gal Biran is the Co-Founder and CEO of Base, a company focused on Customer Marketing automation for B2B companies.12 Base specializes in implementing Customer-Led Growth strategies, including advocacy, references, upsell, and customer engagement initiatives.2
Professional Background
Gal Biran is a customer-centric, revenue-driven marketing leader with expertise in full-funnel ROI impact.4 His work at Base involves developing solutions to help B2B companies automate their customer marketing efforts and implement customer-led growth strategies.23
Achievements and Recognition
- Industry Speaker: Biran is recognized as a speaker in his field.4
- Award Winner: He has received awards for his work in marketing.4
- Board Member: Biran serves as a board member, though the specific organization is not mentioned.4
- Mentor: He participates as a mentor in Fusion, which is described as Israel's leading pre-seed platform backed by top-tier global and local VCs.5
LinkedIn Presence
Gal Biran maintains an active presence on LinkedIn, where his username is indeed "galbiran". He regularly shares insights and updates related to customer marketing, B2B strategies, and customer-led growth.234 His LinkedIn profile indicates that he has over 500 connections and is based in California.1
Biran's posts on LinkedIn often include hashtags such as #b2bmarketing, #customermarketing, and #clg (Customer-Led Growth), reflecting his focus areas and expertise in the field of B2B customer marketing automation.234
Highlights
The Customer Marketing team at ScienceLogic launched five programs in the past year and was acknowledged as a #CLGPioneer for the breadth and depth of their programs in a single year. 🏆
The five programs are ABX, community, user groups, exec nurture, and customer references. These programs became the pillars of their holistic approach and have had a business impact on brand awareness, market perception, pipeline generation and acceleration, opportunity influence, customer retention, usage/adoption, NPS, and CSAT. Some of the KPIs and achievements are:
- Launching a new customer community with better CX along with more membership/engagement. ✅
- Scaling regional user groups, surpassing annual user conference attendees in less than six months! ✅
- Doubling executive customer advisory board membership and achieving 93% customer satisfaction. ✅
- Rolling out Account Based Experience (ABX) that generated over $3M of pipeline! ✅
- Driving reviews on Gartner Peer Insights and achieving leadership placement in less than six months. ✅
This successful CLG strategy is part of a holistic lifecycle and persona-based (exec vs. technical) programs aligned with company OKRs.
Arielle Recine, VP of Customer Lifecycle Marketing, mentioned, "When we continue to provide a positive customer experience, we'll see an increase in customer retention, NDR, pipeline generation and acceleration."
#Obsession24 #Obsession24, #CLGtour, #BaseCLG #customermarketingrocks, #CLGpioneers24 #customeradvocacy, #CustomerLedGrowth, #customerprograms #customermarketing #customerengagement
The Customer Marketing team at Splunk received the #CLGPioneers award for their Executive Program Executive Customer Experience launched in 2023, which included several programs and initiates - Executive Sponsor Program, Executive Briefing Program, Executive Customer Program, and Executive Community. This holistic approach to executive engagement and programs, and fast 90-day ideation to execution process, yielded significant business impact:
- Pipeline revenue influence of new and growth revenue
- Grew exec engagement over 200% YoY
- Executive meeting grew 345% YoY
- Over 40 customer accounts onboarded to the Executive Sponsor Program
The program exceeded target goals for audience acquisition, open pipeline, revenue, and customer satisfaction. ✅✅✅✅
It exemplifies the power of executive programs at scale.
We were excited to have Kate M. and Melinda Watts join #Obsession24 SF and receive the award on behalf of the Splunk team at SF. Helen Pitts, Director of Global Executive Customer Experience, mentioned, "Our approach to Customer-Lead Growth puts customers at the center of our business decisions, from product development to development and execution of our go-to-market strategy and programs."
Splunk runs many successful customer programs, including advocacy and community. Our Award spotlight is on the Executive Program, which was recognized as unique and successful on multiple KPIs. 🏆
#CLGtour, #BaseCLG #customermarketingrocks, #CLGpioneers24 #customeradvocacy, #CustomerLedGrowth, #customerprograms #customermarketing #customerengagement
