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Gareth Wilson

Expert in community and business strategy, focusing on community-led growth

Based on the LinkedIn profile information provided, here are the key details about Gareth Wilson:

  • Gareth Wilson is currently an Advisor at Zonzon Inc., a role he has held since November 2023.

  • He is the Founder of Community Inc., which he started in July 2023. In this role, he helps B2B teams scale SaaS go-to-market strategies with community.

  • He describes himself as focused on "Community + Business strategy" and studying product communities to help businesses grow through community.

  • He has over 15 years of experience in founding marketing roles at community-led startups, including companies like Glitch, CodeSandbox, and Orbit.

  • His previous roles include:

    • Growth Lead at CommandBar (Aug 2022 - Jul 2023)
    • Director, Brand & Content at Orbit (Apr 2022 - Aug 2022)
    • Growth Lead at Orbit (Mar 2021 - Apr 2022)
    • Head of Growth at CodeSandbox (Aug 2019 - Mar 2021)
    • Director of Marketing and Support at Glitch (Sep 2014 - Aug 2019)
  • He is based in London, England, United Kingdom.

  • His LinkedIn username is gareth-wilson-99101529.

Gareth appears to be an experienced professional in community-led growth strategies for B2B SaaS companies, with a particular focus on studying and implementing effective product communities.

Highlights

Aug 27 · linkedin

A tale of two corporates:

A big part of my new podcast, Deeper Dives, is the idea of show rather than tell.

To go beyond strategy and show how things actually get executed. Closing the gap between theory and practice by walking through some of the artifacts that were created along the way. Whether that be a planning doc, reporting template, whatever.

When I told people about it they loved it. Would-be viewers were excited. Guests were up for it.

Sadly, PR teams were not.

Getting episodes published has been a challenge.

Here's a summary of two recent episodes - one of which won't ever see the light of day:

Corporate 1:

Me: We'd like to share your team structure and metrics you track (no values, just types) PR: OMG, no. Me: Hmm, what about the categories of metrics? PR: No Me: What about a template, no metrics, just how you lay things out? PR: No Me: ...People know you do reporting. PR: Yes, but no. Me: 😭

Canva:

Me: We'd like to share your team structure and metrics you track (no values, just types) Canva: OK... ooh, what if we also shared program update and all-hands meeting templates? What about resource and project proposal templates, too? This is our team org chart, these are the tools we use, and this is our flywheel. Do you want to know how we share best practices? Me: 😭 (happy tears)

I get it. I spent 5 years at the Ministry of Defence, so I know a little about information security. It's all too easy to default to no.

But sometimes, just sometimes, folks see the vision and cut through the BS regardless.

Kudos to Canva for scaling super quickly without succumbing.

Big thanks to Monica Silvestre and Sara Vilas for putting together a fab set of resources and making it happen.

Check it out here: https://lnkd.in/edtysHfd

Aug 23 · linkedin

Fresh community jobs: 24 🆕, 18 ⬇️ filled - 117 total open positions.

Fab open listings this week at Apple, Airtable, Atlassian, Patreon, Gusto, and more: https://community.inc/jobs

#opentowork #cmgr

Related Questions

What are Gareth Wilson's main responsibilities at Zonzon Inc?
How has Gareth Wilson's experience at Orbit influenced his work at Zonzon Inc?
What strategies does Gareth Wilson use to help startups scale their SaaS GTM?
Can you provide examples of Gareth Wilson's community-led growth strategies?
What is the Community Inc. newsletter about?
Gareth Wilson
Gareth Wilson, photo 1
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Experience

Founder of Community Inc., Freelance Consultant
Growth Lead at CommandBar, Director of Brand & Content at Orbit, Head of Growth at CodeSandbox, Director of Marketing and Support at Glitch

Education

MA in Intelligence and Security Studies from Brunel University London, MSc in Management and BSc in Interactive Computer Entertainment from Teesside University

Location

London, England, United Kingdom