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Garima Luthra

Building Vaaree

Garima Luthra is the Co-Founder of Vaaree, a home decor startup based in Bengaluru, India. With a strong passion for technology and startups, she is recognized for her customer-centric approach and process-driven mindset.

Professional Background

Before co-founding Vaaree, Garima gained valuable experience in various roles at notable companies such as CRED, Acko, and Belong.co. Her diverse background in the tech industry has contributed to her expertise in building and scaling startups.

Vaaree

Vaaree focuses on providing unique home accessories and decor items, aiming to enhance the home setup experience for customers. The idea for Vaaree emerged from Garima's personal journey of setting up her own home after marriage, which inspired her to create a platform that simplifies the process for others.

Recent Developments

Under her leadership, Vaaree has successfully raised $4 million in funding from investors including Peak XV's accelerator program Surge and Peer Capital, indicating strong market interest and growth potential for the startup.245

Garima is actively engaged with her community on platforms like LinkedIn, where she shares insights about her entrepreneurial journey and the evolution of Vaaree.13

Highlights

May 30 · linkedin

We are thrilled to announce the launch of our new fulfilment service - Fulfilled by Vaaree (FBV)! This service is a testament to our commitment to enhancing your home’s journey with us. At Vaaree, we believe that a home is not a mere destination, but a dynamic journey filled with evolving tastes and styles. With FBV, we aim to make this journey even more seamless and enjoyable for our valued customers and partners.

Why FBV? FBV is designed to streamline the process from purchase to delivery, ensuring that curated, high-quality homeware products reach your doorstep with the utmost care and efficiency. Here's what FBV brings to the table:

  • Unmatched Convenience: Enjoy a hassle-free shopping experience as we handle everything from storage to shipping, ensuring your products are always delivered on time

  • Superior Quality Control: Each product undergoes stringent quality checks at our fulfilment centers, maintaining the high standards you expect from Vaaree

  • Endless Variety: We add 100+ new designs every day, providing you with a continuously updated and diverse range of homeware options to suit every taste and style

Our goal with FBV is to enhance the Vaaree experience by providing reliable and efficient fulfilment that reflects our core values of quality, value, and variety. We’re incredibly excited about this new chapter and look forward to continuing to help you create homes that are authentic, beautiful, and ever-evolving. Thank you for being a part of our journey. Here’s to making Your home a beautiful reflection of You!

#Vaaree #FulfilledByVaaree #FBV #HomeDecor #NewLaunch #Ecommerce #QualityLiving #NewDesigns

Apr 9 · linkedin

I love talking to our customers and getting feedback, it helps me know if we are building in the right direction :).  In the last 3 weeks, we've spoken to over 3500 customers, and we learned a lot of things but a few insights were counterintuitive -  1. Age Group 25-35: Personalization is key! Young professionals and new homeowners gravitate towards customized pieces that mirror their identity and lifestyle. Popular designs include boho, modern ethnic, and minimalistic products. Design filters work best for them.  2. Age Group 35-50: Trend-savvy consumers! Established professionals and families are drawn to products aligned with the latest trends. Whether it’s a new mug design or the hottest décor trend, they’re eager to stay current. Tags like trending, and bestsellers work best for them

Furthermore, we’ve observed distinct usage behaviors - the younger demographic will scroll fewer pages before they Add to Cart while the older groups love to browse a wider range of options.

Understanding these nuances empowers us to tailor our offerings to everyone's delightfully unique tastes. Let’s continue transforming spaces together! #HomeDecor #ConsumerBehavior #VaareeInsights

Related Questions

What inspired Garima Luthra to start Vaaree?
What was Garima Luthra's role at CRED, Acko, and Belong.co?
How did Garima Luthra's personal experience influence the creation of Vaaree?
What are some key achievements of Vaaree under Garima Luthra's leadership?
How did the $4 million funding impact Vaaree's growth?
Garima Luthra
Garima Luthra, photo 1
Garima Luthra, photo 2
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Location

Bengaluru, Karnataka, India