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Garrett Yankou
Creative Director, Digital Content + Branding
Garrett Yankou is a digital creative director and branding specialist known for producing visually-impactful lifestyle projects with a strong editorial feel. He started and co-ran a boutique NYC content studio that focused on creating digital design, corporate communications, and social media for lifestyle-oriented brands in various fields like luxury travel, fashion, commerce, hospitality, beauty, and visual arts. Some of his notable clients include Revlon, Skagen/Fossil, PetSmart, Chris Blackwell/GoldenEye Resort, HBO, Jakes Resort, and JDS Development, along with several startups.
With a background in strategizing, conceptualizing, art directing, designing, and producing, Garrett excels at websites, content marketing, video projects, email campaigns, social campaigns, and printed marketing pieces. He brings extensive art direction experience in luxury, celebrity, beauty, fashion, and home industries, having worked with renowned personalities like Mariah Carey, Calvin Klein, Anne Hathaway, and Sheryl Crow, among others.
In his previous role, Garrett played a pivotal role in developing and managing the visual strategy and design of many best-selling issues and franchises at InStyle magazine, contributing to over a decade of success with the brand.
Garrett's specialties include branding, corporate communications and positioning, website design, art management, art direction, digital and mobile design, client presentations, magazine and book publishing, fashion, beauty, jewelry, celebrity, photo shoots, responsive design, international publishing, editorial and content creation, creative direction, search engine marketing (SEM), search engine optimization (SEO), social media marketing, mobile devices, web analytics, digital design tools like CMS, Wordpress, Mailchimp, Constant Contact, wireframes, Adobe DPS, Powerpoint, sales presentations, user-generated content (UGC), video design and production, user experience (U/X) design, and expertise across various social platforms.
Garrett Yankou's education background includes studying Graphic Design/Management at Carnegie Mellon University and attending The Bronx High School of Science. Throughout his career, he has held key positions at organizations like Gabor and Garrett, Archetypes Inc., Condé Nast, Nomad Editions, and InStyle, demonstrating a breadth of experience in the creative and digital realms.
