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Laura Novoa

Branding & Digital Strategy Consultant

Laura Novoa is a professional in sustainable fashion branding, focusing on creating visual identities and messages that resonate with customers.

She emphasizes the importance of aligning website, packaging, and marketing materials with a brand's values to build trust and connection with consumers.

Laura highlights that branding is essential, especially in lifestyle brands, as it allows for meaningful connections with ideal customers who share the brand's values and aesthetic.

With a background in Advertising & PR, Digital Design, Art Direction, and Media Management, Laura has a diverse educational portfolio.

She has experience working in various capacities, including as Founder & Creative Director at Gig Miami, and in roles at prominent organizations like Shop Alexis, Eberjey, Zara Home at Inditex, and Ogilvy & Mather.

Laura offers expertise in helping conscious brands develop visually appealing identities and compelling messaging to engage with their target audience effectively.

Laura Novoa
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Location

Miami Beach, Florida, United States