Suggestions
Laura Novoa
Branding & Digital Strategy Consultant
Laura Novoa is a professional in sustainable fashion branding, focusing on creating visual identities and messages that resonate with customers.
She emphasizes the importance of aligning website, packaging, and marketing materials with a brand's values to build trust and connection with consumers.
Laura highlights that branding is essential, especially in lifestyle brands, as it allows for meaningful connections with ideal customers who share the brand's values and aesthetic.
With a background in Advertising & PR, Digital Design, Art Direction, and Media Management, Laura has a diverse educational portfolio.
She has experience working in various capacities, including as Founder & Creative Director at Gig Miami, and in roles at prominent organizations like Shop Alexis, Eberjey, Zara Home at Inditex, and Ogilvy & Mather.
Laura offers expertise in helping conscious brands develop visually appealing identities and compelling messaging to engage with their target audience effectively.
Highlights
It was a fantastic experience connecting with like-minded founders over brunch and learning about their journeys, thanks to the support of TheVentureCity. A huge thank to Brex for making it all possible!
#miamitechitech #miamiartweekweek #healthtechstartupartup #networkingevent #experience #learning #founders
Launching a new business is not easy. It also requires time, effort, and resources. I started myjourney.coach because I felt the responsibility to do something that helps people.
If you ask me, how did I find my business idea?💡It took me years! I only knew what I didn't want to do:
- I didn't want to create another swimwear brand.
- I didn't want to produce 10.000 units of something.
- I didn't want to pollute the environment.
- I wanted to create something digital.
- I wanted to create something with purpose.
- I wanted to make things easier.
- I want to help people.
I remember, I was doing a summit online at Teachable. I watched MasterClass and I use #mindfullness and #creativity daily, I participated in a retreat at that time to find my purpose, I worked with a life coach, and I spent time with myself, just thinking and being creative without pressure.
On the last day of the teachable week-long course, I asked myself before going to bed, what would be the project that I would invest and dedicate time to without any doubt?. That night surprisingly I woke up at 5 AM with the idea of myjourney.coach 👩🏫.
I created the branding and initial plan in the next 3 hours. By the time my husband woke up, I was so excited and relieved. Finally! I was so sure, it took me a few months to put everything together, and that was just how I started.
It is so inspiring reading other founders stories and how they started their journey, how we all persecute our dreams, learn from eachother and solve somehow everyday problems.
👉 Weekend Challenge: if you are still looking for a business idea, try finishing up your day with a meditation ( e.g Joe Dispenza ) and ask yourself about your purpose and values towards your new business.
#Founders #startups #health #tech #coaching #entrepreneurship #miami #tech #wellness #journey #selfhelp #personaldevelopment #branding #digital #inspiration #venturecapital #socialentrepreneurs #sustainability
