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Mariela Rovito

Co-Founder and CEO at Eberjey

Mariela Rovito is the Co-Founder and CEO of Eberjey, a company she established in 1996 with her business partner Ali Mejia.25 Born in Buenos Aires, Argentina, and raised in Miami, Rovito is a self-starter entrepreneur who saw the business potential in Mejia's initial designs for comfortable and sensual sleepwear.4

Rovito's professional background includes:

  1. Co-Founder and CEO at Eberjey (July 1996 - Present)2
  2. Member of YPO (September 2015 - Present)2
  3. Account Manager at Wunderman (1994 - 1996)2

Together with Mejia, Rovito has grown Eberjey into a successful brand that offers a range of products including pajamas, robes, loungewear, and lingerie.3 The company's mission is to create comfortable, beautiful designs that encourage confidence and a relaxed lifestyle.1

Under Rovito's leadership, Eberjey has achieved several milestones:

  • Expanded to over 1,200 specialty stores worldwide and leading department stores5
  • Won awards such as the 2020 Designer of the Year by Salon International de la Lingerie5
  • Transitioned from a wholesale business to include a strong e-commerce presence6

Rovito's entrepreneurial journey with Eberjey spans over 25 years, during which she has helped build a predominantly female team, with 95% of employees being women.4

Highlights

Jun 19 · linkedin

About last month...

🌟 Lessons from Milan: A Journey Through Heritage, Excellence, and Innovation

What a great privilege it was to attend the YPO Retail CEO Summit in Milan last month. 140 YPO'ers from 37 countries convened to learn from the best of the best in luxury retail.

I had the great honor of facilitating the opening keynote with the ever inspiring Angelo Zegna at the Palazzo Serbelloni. It was one of those "pinch me" moments that I could have never imagined.

Special events with old and new friends made the trip an unforgettable experience. The private concert at the Duomo, followed by a black-tie dinner featuring performances by three tenors, was unparalleled.

And of course, conversations with leaders from Zegna, Fendi, Loro Piana, DOLCE&GABBANA, FERRAGAMO, Luxottica, and more have left me inspired and eager to share 6 key takeaways:

  1. HERITAGE: Our story is our strength and Zegna does it beautifully. Tell it loudly and often. Many may not know the journey of how Ali and I, in our early twenties, turned dreams into reality through sheer passion, grit, and resilience. I cherish mentoring female founders now and inspiring others to follow their own dreams.

  2. ATTENTION TO DETAIL: Every detail matters. From merchandising to the ambiance of our stores, it's the little things that create unforgettable experiences. Quality isn't just in our garments; it's in the experiences we craft.

  3. FOCUS: Less is more. It's about focusing on what truly matters and letting go of the rest. At Eberjey we have been living this one since 2019. We call it FBB: Fewer, Bigger, Bolder, which is the title of a book written by our Coach and Advisor, Sanjay Khosla.

  4. CUSTOMER EXPERIENCE: Loyalty is built on feelings, not just products. We don't just sell pajamas; we inspire "the softer side of life." Yes, I am wearing silk pajamas as I write this, and love that I can do that-- you can too.

  5. INNOVATION: Beyond AI, we explored incredible growth stories like Luxottica's journey from $0 to €26B. Their relentless pursuit of innovation, attention to detail, and embracing new technologies, like eyewear combining hearing and vision, is truly inspiring.

  6. INSPIRATION: Walking through the DOLCE&GABBANA Alta Moda Exhibition was a masterclass in creativity and detail. Every piece has a story, and the level of craftsmanship was incredibly awe-inspiring. The whole thing oozes with dramatic creativity. If you have a chance to see it as it travels the world, don't miss it.

Let's continue to push forward, embracing our stories, honing our focus, obsessing over our customers, and constantly innovating.

#FashionLeadership #Heritage #AttentionToDetail #Focus #CustomerExperience #Innovation #Inspiration #EberjeyForward

Feb 13 · linkedin

The Softer Side of Life Takes Manhattan!

Come along as we bring a touch of luxury and comfort to the bustling streets of NYC just in time for NYFW. Seeing our cozy pajamas transform Manhattan's iconic walls into canvases of calm and elegance was a truly pinch-me moment.

Our incredible marketing and creative teams have outdone themselves, weaving the essence of Eberjey into the fabric of the city-- reminding us all to embrace the softer moments amidst the chaos of daily life.

#EberjeyManhattan #LuxuryPajamas #EmbraceSoftness #nyfw

Related Questions

What inspired Mariela Rovito to co-found Eberjey?
How did Mariela Rovito transition from her role at Wunderman to becoming CEO of Eberjey?
What are some key achievements Mariela Rovito has accomplished at Eberjey?
How does Mariela Rovito's leadership style influence Eberjey's culture?
What challenges did Mariela Rovito face when starting Eberjey?
Mariela Rovito
Mariela Rovito, photo 1
Mariela Rovito, photo 2
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Location

Miami Beach, Florida