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Gaurav De
Experienced Brand Consultant and Creative Strategist
Gaurav De
Gaurav De is an experienced brand consultant with over 20 years of expertise in creative and strategic fields such as brand advertising, new media, design strategy, and cultural insights.1 He has worked on diverse projects for various brands, including Google, Royal Enfield, JK Cement, Innerscore, and Zinglin.1
Key Experience
- Brand Consultant at Gaurav De (March 2020 - Present)
- Head - Creative & Strategy at Triature (September 2015 - February 2020)
- Creative Director/Strategic Head at Virus (March 2010 - August 2011)
Education
- VCU Brandcenter1
Gaurav De is a seasoned creative strategist and brand expert with over 15 years of experience in the advertising field. He has juggled multiple hats and delivered effective and beautiful work while fostering a culture of exploration, experimentation, and application.1
Highlights
As the Team Leader for Ernst & Young heading the Media Cell for Madhya Pradesh Police, I led an initiative for Independence Day - Azadi Ke Rang, Khaki Ke Sang. The campaign was headlined by 2 videos - one that captured the preparation police personnel perform to prepare for the occasion, and the second, an actual capture of the Independence Day parade in Bhopal. The music used is the police band performing, to add an authentic touch to the production.
I made a series of films for JK Cement Wallmaxx - a brief focused on highlighting their #1 position in the category. The creative solution - talk about other stuff that may be #1 but has no value, but JK Cement Wallmaxx being #1 is super important. This is the first film. Over a million views on #youtube .
