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Gaurav De

Experienced Brand Consultant and Creative Strategist

Gaurav De

Gaurav De is an experienced brand consultant with over 20 years of expertise in creative and strategic fields such as brand advertising, new media, design strategy, and cultural insights.1 He has worked on diverse projects for various brands, including Google, Royal Enfield, JK Cement, Innerscore, and Zinglin.1

Key Experience

  • Brand Consultant at Gaurav De (March 2020 - Present)
    • Executed projects for established and startup brands, including brand strategy, digital strategy, consumer insights, campaign planning, creative direction, and execution1
    • Won a One Show Client Pitch, a Clio, and other recognitions for his work1
  • Head - Creative & Strategy at Triature (September 2015 - February 2020)
    • Led creative and strategy to deliver solutions for clients like Taj Hotels, Chandon (LVMH), Wonder Cement, and CASHe1
    • Increased and improved brand digital footprints via social media, content, digital advertising, video, and more1
  • Creative Director/Strategic Head at Virus (March 2010 - August 2011)
    • Built strategy for GPI's iconic red & white brand in an increasingly restricted marketing sphere where surrogate branding was the only option1
    • Leveraged cultural insights to build brand plans through events, content, and design1

Education

  • VCU Brandcenter1

Gaurav De is a seasoned creative strategist and brand expert with over 15 years of experience in the advertising field. He has juggled multiple hats and delivered effective and beautiful work while fostering a culture of exploration, experimentation, and application.1

Highlights

Aug 25 · linkedin

As the Team Leader for Ernst & Young heading the Media Cell for Madhya Pradesh Police, I led an initiative for Independence Day - Azadi Ke Rang, Khaki Ke Sang. The campaign was headlined by 2 videos - one that captured the preparation police personnel perform to prepare for the occasion, and the second, an actual capture of the Independence Day parade in Bhopal. The music used is the police band performing, to add an authentic touch to the production.

Sep 14 · linkedin

I made a series of films for JK Cement Wallmaxx - a brief focused on highlighting their #1 position in the category. The creative solution - talk about other stuff that may be #1 but has no value, but JK Cement Wallmaxx being #1 is super important. This is the first film. Over a million views on #youtube .

Related Questions

What are some of the most successful campaigns Gaurav De has led?
How did Gaurav De transition from Facebook to becoming an independent consultant?
What unique strategies does Gaurav De use in his brand consulting work?
Can you share examples of Gaurav De's work with Google or Royal Enfield?
What awards or recognitions has Gaurav De received for his work?
Gaurav De
Gaurav De, photo 1
Gaurav De, photo 2
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Experience

Independent Brand Consultant since March 2020
Creative Strategist at Facebook, Head - Creative & Strategy at Triature, Creative Lead at SapientNitro

Education

MS in Mass Communications from Virginia Commonwealth University (2006 - 2008), PG Diploma in Sales & Marketing Management from Bharatiya Vidya Bhavan (2005 - 2006), BA in Journalism from Delhi Univers

Location

Mumbai, Maharashtra, India