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Geoff Silverstein

Managing Director & Partner at Friendly Design Co.

Professional Background

Geoff Silverstein is a dynamic and innovative creative marketing, communications, and design professional with extensive experience spanning multiple disciplines. He has successfully blended his artistic talents with robust business acumen to create compelling marketing strategies that resonate with diverse audiences. As the Managing Director and Partner at Friendly Design Co, Geoff leads initiatives that drive both creative excellence and strategic thinking in the field of design and communications.

Geoff's career has seen him take on various influential roles, including serving as Vice President and Director of Operations for AIGA Nebraska, where he was instrumental in advancing design practices and fostering community engagement. His experience as the Director of Visual Communications at AIGA Nebraska provided him with a platform to elevate visual storytelling while supporting the professional growth of fellow designers. His commitment to education is demonstrated through his tenure as Adjunct Instructor at American University, where he shared his knowledge and insights in marketing and design with aspiring professionals.

Education and Achievements

Geoff's educational journey is impressive and indicative of his passion for creativity and business. He earned a Bachelor of Fine Arts (BFA) degree in Graphic Design, Animation, Creative Thinking, and Storytelling from the University of Michigan, which laid the foundation for his expansive skill set in design. Building upon this artistic background, he pursued an MBA specializing in Social Entrepreneurship and Business Management at the Kogod School of Business at American University. This academic mix equips him with the unique ability to merge artistic vision with entrepreneurial strategies, allowing him to create designs that not only capture attention but also drive social change.

Throughout his career, Geoff has made significant contributions to various organizations. His work at American University included roles such as Assistant Dean of Marketing and Strategy for the Washington Semester Program and Assistant Director of Marketing for the Career Center. In these positions, he showcased his ability to strategically market programs and foster student engagement through innovative publications and marketing tactics. He also held the position of Manager of Publications and Marketing, where he further developed his skills in graphic design and communications.

Skills and Expertise

Geoff Silverstein possesses a multifaceted skill set that includes graphic design, marketing strategy, website development, and social media communications. His creative work encompasses various forms of media, from designing publications to crafting visual stories through animation, photography, cartoon drawing, and painting. This broad skill set allows him to approach projects from multiple angles, ensuring that every aspect aligns with the overarching goals of the project.

With a focus on community development, Geoff's role transcends traditional marketing and design. He is dedicated to telling stories that inspire and transform ideas into impactful solutions. He believes in the potential of businesses to enhance their communities, making him a valuable asset to any organization looking to drive positive change through design and marketing.

Highlights

Jul 29 · MarketWatch
Businesses with four-day workweeks are getting even better at it - MarketWatch
Jul 21 · Digital Journal
60 North American Companies Switch to a Four-Day Week - Digital Journal

Related Questions

How did Geoff Silverstein transition from graphic design to marketing strategy in his career?
In what ways has Geoff Silverstein used his education in social entrepreneurship to impact his community?
What specific projects did Geoff Silverstein lead as Managing Director at Friendly Design Co?
How have Geoff Silverstein's previous roles at AIGA Nebraska shaped his approach to design and marketing?
What key themes does Geoff Silverstein emphasize in his storytelling and visual communications work?
Geoff Silverstein
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Location

Omaha, Nebraska, United States