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Gerardo Montes-Yayo

Retail 4.0 - Transformación Digital - Liderazgo - Human centric - Experiencia de Cliente - Director Transformación Digital, E-commerce y Experiencia de Cliente.(CDO-CX)

Gerardo Montes-Yayo is a passionate individual with over twenty years of experience in retail and digital sectors, focusing on retail 4.0 development and digital transformation.

He believes in leadership development as a cornerstone for professional growth in teams and businesses, emphasizing excellence.

His key passions include leadership, retail, digital transformation, innovation, creativity, and customer and employee experience.

Gerardo has a diverse educational background, including courses in business management, commercial and marketing direction, sales strategies, digital marketing specialization, and public speaking with neurolinguistic programming and emotional intelligence.

Throughout his career, he has held various key positions such as Director of Digital Transformation, E-commerce, and Customer Experience at ALIMERKA, S.A., as well as teaching roles at Universidad de Oviedo and other institutions.

He has a wealth of experience from his time at IKEA España in roles like Country Digital Development Manager, Store Manager, Sales & Marketing Manager, and Sales Planner, showcasing his expertise in the retail industry.

Gerardo's dedication to continuous learning and implementing new strategies in his work reflects his commitment to excellence and growth in his professional journey.

Gerardo Montes-Yayo
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