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Gerd Callewaert

Managing director at Ipsos

Gerd Callewaert is an accomplished leader in the field of market research, with a distinguished career spanning several decades. He received his education from Ghent University and has held prominent roles in several organizations, including Ipsos, Cube - Consumer Understanding Belgium, Febelmar, Synovate Belgium, Columbus Quanti, and Dialog Software Training and Development. Throughout his career, he has demonstrated a deep understanding of consumer behavior and has been instrumental in driving growth and success for his companies. As a former president of the Board of Directors at Febelmar, he played a critical role in shaping the direction of the organization and cementing its reputation as a leading market research association. Currently, he is Country Managing Director at Ipsos, where he continues to utilize his expertise to help clients gain a deeper understanding of their customers.

Highlights

Jun 28 · linkedin

Our InnoExplorer approach is next to CPG, now also launched for the services, durables and technology sector. InnoExplorer brings a feature packed end to end approach from consumer input to finalised concepts. All this with the help of GenAI trained on our concept and innovation databases and 45 years of innovation knowledge (no data no AI!). And the good news for our clients using it: the concepts developed with InnoExplorer outperform others... So yes you can get a competitive edge thanks to InnoExplorer!!! #ipsos #MRX #ResearchorConsultancy #ResearchorInnovationagency #HIandAI #ResearchNotAsWeKnowIt

Jun 10 · linkedin

Last Friday my colleague Julie Vandenplas presented to over 200 retail professionals the 2024 edition of the E-commerce study of Comeos. Plenty of insights about e-commerce and the online shopper journey (from motivations to buy online, to payment method preferences and many more). Really proud of Julie, who started a couple of years ago as a graduate at Ipsos! Thank you Kristof Delhez for having us on the summer happening of Comeos and Wim Van Edom of Comeos for sharing the stage with Julie! #mrx #ipsos #comeos #ecommerce #retail

Related Questions

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Gerd Callewaert
Gerd Callewaert, photo 1
Gerd Callewaert, photo 2
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Location

Ghent Metropolitan Area