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Giovanni Gardelli
Senior Director, Ad Targeting & Identity Products at Verizon Media
Giovanni Gardelli is a seasoned professional with a strong background in Project and Product Management, Data Analysis, Performance Advertising, Online Marketing, Business Development, Monetization, Strategy, Targeting, Personalization, Optimization, Angel Investing, Seed Investing, and Startup Mentoring.
Giovanni's educational journey includes a Graduate double degree in International Management with a Final Grade of 110/110 from Fudan University, an Exchange Program in Business Administration from UNC Kenan-Flagler Business School, and an Undergraduate Degree in Management from Università Commerciale 'Luigi Bocconi.'
Currently, Giovanni Gardelli serves as the Senior Director of Ad Targeting & Identity Products at Verizon Media, bringing his expertise to lead and drive impactful initiatives. Previously, he held key roles such as Lead Investor and Advisor at HiNelson, Investor and Advisor at Mukako and Velasca, Head Instructor at Product School, and Product - Monetization at Snapchat, Inc.
Giovanni's professional journey also includes pivotal positions such as Product Manager - Ads & Data and Manager of Display Audience Marketplace (EMEA) at Yahoo, as well as Direct Response Analyst roles focusing on Display advertising in the UK/Ireland and Mid-Market segments at Yahoo. Additionally, he also held the role of Business Development Manager for Italy at Avazu Inc.
With his diverse experience and expertise, Giovanni Gardelli continues to make significant contributions in the realms of project and product management, data analysis, advertising, marketing, and business development while also actively engaging in angel and seed investing, as well as startup mentoring.
Highlights
What does the Google announcement mean to the industry? Let me tell you what it doesn’t mean:
- We are not going to return to advertising as it was a little over 4 years ago, major changes have already taken place.
- The evolution of identity landscape shows no sign of slowing down and becoming more privacy-centric - thus resulting in the rise of non-addressable audiences -Advertisers and publishers shouldn’t stop investing in future-proof identity solutions for both addressable and non-addressable inventory
Read more of my thoughts in this blog post:
I'm excited to share that Yahoo is the largest DSP transparently testing Privacy Sandbox, in order to improve targeting and measurement as the market shifts away from cookies and traditional IDs
As part of this initiative, our data shows there is growing SSP and web domains adoption for Google Privacy Sandbox.
See the full dataset on our blog: https://lnkd.in/gdA9ixSp
Also, check out Garrett Sloane’s latest covering our research on Ad Age: https://lnkd.in/g4CQNwp6
