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Giulia de Oliveira Camargo

Content Marketing @ Chameleon, the deepest product adoption platform 🦎

Giulia de Oliveira Camargo is the Content Marketing Manager at Chameleon, a company specializing in product adoption solutions. She has a background as a full-stack marketer with expertise in go-to-market (GTM) strategies for technical products. Giulia is based in Madrid and holds a degree from IE University.13

Before joining Chameleon, she shared her transition to this new role on LinkedIn, expressing excitement about the opportunity.4 Her posts often reflect her insights into marketing strategies and user engagement, indicating her active involvement in the marketing community.256

Highlights

Sep 2 · linkedin

If you’re still falling for webinars, you’re part of the problem. 😐

When was the last time you watched a live webinar?

Let me go one step further.

When was the last time you watched a live webinar that WASN'T from a competitor or a scrappy startup that still doesn't have a lot of support material?

I bet you don't even remember.

Let’s be honest. Even though this message pissed me off, it's true. Webinars really are just glorified demos in disguise.

Before you plan your next webinar, ask yourself:

  1. Can this info be found in a quick Google search?
  2. If so, why am I dragging people through a live session instead of delivering it in an article or video?

Webinars, like presentations, can be fantastic. But with on-demand content reigning supreme, most just sign up to watch the replay on their own time.

So why don't we just start designing our content for that format from the get-go?

If your webinar-to-client conversion rate is through the roof, you’ve got two paths:

  1. Craft a webinar so laser-focused it’s a magnet for ready-to-buy prospects who loove live interaction (and only invite the handful of them).
  2. Or go top of funnel and turn your webinars into reality TV that’s too wild to ignore and compete with TikTok.

Anything between that will be unwatched, unused, and, frankly, a waste of everyone's time.

Sep 2 · linkedin

🎙Shoutout to all podcasters! What is something you wish you knew before you started? 🤔

Related Questions

What are some of Giulia's most notable achievements at Chameleon?
How did Giulia transition from her previous role to Content Marketing Manager at Chameleon?
What specific strategies does Giulia use for GTM in technical products?
Can you share examples of Giulia's work at Chameleon?
What inspired Giulia to join Chameleon?
Giulia de Oliveira Camargo
Giulia de Oliveira Camargo, photo 1
Giulia de Oliveira Camargo, photo 2
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Location

Madrid, Community of Madrid, Spain