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Gizelle Lugo
Experienced Digital Marketer - Email Marketing - Marketing Operations - Creative & Strategic Storyteller - #OpentoWork
Professional Background
Gizelle Lugo is a talented digital marketer with over seven years of extensive experience in the dynamic world of digital media. With a strong passion for storytelling, she believes that successful marketing campaigns hinge not just on brand messaging but also on forging meaningful connections between people. Throughout her impressive career, Gizelle has demonstrated her expertise in several areas of digital marketing, particularly email marketing, social media marketing, and website optimization through data analytics and insights.
Having held multiple influential positions, including Campaign and Email Operations Manager at Sharecare, Gizelle has a proven track record of leading cross-functional teams to achieve ambitious content development and brand strategy goals. Her ability to cultivate strong interdepartmental communication and agile workflows has not only contributed to the success of various projects but also ensured that teams are well-coordinated, thus exceeding company and client expectations. In an ever-evolving digital landscape, Gizelle thrives on leveraging innovative technologies and data-driven strategies to inform her marketing decisions, making her a valuable asset to any organization.
Gizelle is now seeking a challenging role at a forward-thinking company that values storytelling and digital innovation. As she continues her academic pursuits at the prestigious Northwestern Kellogg School of Management, she embodies the commitment to continuous learning and professional growth that is essential in the fast-paced marketing arena.
Education and Achievements
Gizelle Lugo's academic credentials are impressive and relevant to her current expertise in digital marketing. She is pursuing a Professional Certificate in Digital Marketing from Northwestern University’s Kellogg School of Management, where she proudly maintains a perfect 4.0 GPA. This rigorous program has equipped her with advanced knowledge and skills in the latest digital marketing tactics and strategies.
Prior to her work in digital marketing, Gizelle earned a Bachelor of Arts with Honors in Psychology and Journalism from Baruch College, graduating Summa Cum Laude with an outstanding GPA of 3.906. This educational background has provided her with a unique blend of understanding consumer behavior along with the storytelling skills necessary to create resonating content and campaigns.
As she builds her intellectual foundation, Gizelle has also demonstrated her love for learning at an early age, successfully completing her Advanced Regents Diploma with an A- at Forest Hills High School.
Key Achievements
Gizelle's career achievements are numerous and noteworthy. She has played pivotal roles in various organizations, including Sharecare, where she began her career in digital marketing. Her progressive roles at the company have showcased her ability to adapt and excel in diverse functions from managing campaigns to optimizing email operations. Beyond Sharecare, Gizelle honed her marketing skills at Time Inc., where she served as the Assistant Manager of Consumer Marketing across high-profile publications such as Real Simple, Travel & Leisure, and Food & Wine, effectively enhancing their outreach efforts.
Her robust experience at Walt Disney's Direct-to-Consumer & International division further solidified her skills in integrated marketing and social media strategies, particularly as she contributed to numerous campaigns for Babble.com, Spoonful, and DisneyBaby. Moreover, her background includes valuable insights gained from her internships at renowned publications such as The Guardian and Simon & Schuster, as well as her editorial roles at Encounters Magazine.
In addition to her marketing expertise, Gizelle also nurtures her passion for storytelling as a freelance writer and editor. Her deep appreciation of narrative building is evident in her work, where she has consistently delivered compelling stories and content, be it through her editorial work or her fiction writing.
Gizelle's interests extend beyond the professional realm, as she is fluent in Spanish and boasts a fun side engaging in activities that resonate with creativity, such as playing Mario Kart. Her well-rounded nature and commitment to both her career and personal interests are part of what make her a captivating candidate in any digital marketing landscape.
