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Gladys Ng

✪ Data Driven Marketer ✪ Digital Marketer ✪ Content Creator ✪ Lead Generation Specialist ✪ Brand Specialist ✪ Martech

Gladys Ng is the Product Marketing Manager at SOL-X Pte. Ltd.2 She has a background in law, having worked as a lawyer and in-house legal counsel at HDB and NOL, before transitioning to venture capital at Rothschild and UOB.1 She also has experience in business development, external relations, and communications at Singapore Management University (SMU).1 Additionally, she was a tutor for Legal Environment of Business at the NUS Business School and has taught Contract Law at SUSS and NAFA.1

At SOL-X, Gladys can be reached at +65 9145 6677 or [email protected].2 SOL-X is a company focused on improving safety and compliance outcomes, increasing operational productivity, and enhancing crew wellbeing through the use of technology.2 The company developed the SOL-X ATEX Certified SmartWatch, which is designed to improve seafarer safety and wellbeing by monitoring fatigue, situational awareness, and exposure to hazardous conditions.2

Highlights

Aug 3 · linkedin

Cold, hard facts about your products won’t always persuade customers to buy them. 😉

Sometimes its emotional value will. 😊

𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 focuses on reaching basic human emotions - anger and joy to get people to act, whether that’s sharing a video or buying a product. It’s a compelling force, which is why more brands have incorporated various emotional marketing tactics into their strategies.

One of the classic emotional marketing examples comes from 𝐀𝐩𝐩𝐥𝐞 and its 𝐓𝐡𝐢𝐧𝐤 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧. It isn’t to sell a specific product; it’s designed to empower Mac users to break the status quo. The campaign went on to win an Emmy Award for Best Commercial and has become one of the most famous ad campaigns created.

https://lnkd.in/geM5xzug

They reach the core of what makes a customer journey and customer relationship successful: 𝐡𝐮𝐦𝐚𝐧 𝐞𝐦𝐨𝐭𝐢𝐨𝐧.

Here are some facts and figures that prove just how powerful emotional marketing strategies can be:

✅ 7 in 10 digital marketing professionals (71%) focus on creating emotional connections with consumers to build brand recognition (Statista)

✅ Consumers are 2x more likely to share strong emotional videos than weak ones (Unruly)

✅ More than half (51%) of financial services customers are emotionally engaged, more than other sectors (Capgemini)

✅ 71% of customers recommend a brand based on their emotional connection to it (Motista)

✅ 82% of consumers are loyal to their favorite brands when considering their purchase decisions (Capgemini)

✅ Emotionally triggering ads can persuade 70% of viewers to buy a product (Unruly)

Agree? 🤔😉

#digitalmarketing #marketing #customersfirst #brands

✪✪✪ I am #gladysɴg, a #LBFalumni member, at #SkyHighTower #careerağilityinternational

Know me better ➡️ Gladys Ng (GCDF)

Related Questions

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Gladys Ng
Gladys Ng, photo 1
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Location

Singapore