Suggestions
Gordon Bach
Marketing Strategist / Inclusion Champion / Digital Enthusiast
Gordon Bach is an experienced leader in the advertising and marketing industry, currently serving as the SVP, Culturally Inclusive Media Lead at Starcom.1 With a diverse background spanning multiple sectors including Automotive, CPG, Tech, Telecommunications, and Entertainment, Bach has demonstrated a strong history of success in his field.1
In his role at Starcom, Bach focuses on culturally inclusive media strategies and has been actively involved in industry discussions and events. For example:
Recent Activities
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On April 25, 2024, Bach participated in an ADWEEK webinar titled "Make a Measurable DEI Impact Through Media," highlighting his expertise in diversity, equity, and inclusion initiatives within the media landscape.23
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He has shared insights on the importance of investing in Diverse Owned & Targeted media, as evidenced by his participation in a panel discussion at OTT.X.5
Industry Involvement
Bach keeps abreast of significant developments in the marketing world. He expressed enthusiasm about Publicis Groupe's acquisition of Influential, describing it as the world's largest influencer marketing agency and platform.4 This demonstrates his engagement with emerging trends and technologies in the marketing industry.
Gordon Bach's LinkedIn profile showcases his professional journey and expertise in culturally inclusive media strategies, making him a notable figure in the advertising and marketing sector.
Highlights
Great time sharing the stage with Damian Pelliccione at OTT.X last week on the importance of investing in Diverse Owned & Targeted publishers and how we all have the ability to educate and create change with our colleagues and clients.
COMMUNITY.
Last night, Cathy Collette, Elisa Dao and I hosted an AANHPI Heritage Month Media Mixer to support our community here in LA. What makes this so special was the fact that this stemmed from a dinner conversation about wanting to give back and provide a space and service that was missing from our early days in media; the immediate hand raisers that went: “I’m in: how can I help?” was astounding.
Fast forward to last night, we had ~50 people turnout all via word of mouth.
But the absolute best part was seeing how this nugget of an idea gave the forum for our AANHPI friends to meet someone new, re-connect with an old coworker/friend, and simply have space. We truly didn’t know what to expect from our little event but the takeaway is there's a desire for more of this within our Media ecosystem.
If you want to stay connected and/or support whatever we throw in the future, give me a shout. Will be rolling into the long weekend with a very full heart.
Happy AANHPI Heritage Month y'all!
