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Grace Hoy

Social Strategy Supervisor at VMLY&R

Grace Hoy is currently the Director of Social Media Strategy at VMLY&R, not a Supervisor as mentioned in the query.1 She has extensive experience in financial management and marketing strategy. In December 2021, Grace moved from Kansas City to New York with VMLY&R's support.2

As of December 2024, Grace had moved to a new role at Scopely, where she was involved in relaunching Monopoly GO! social channels and rolling out a brand campaign.4 In her role at VMLY&R, she was involved in discussions about social media platforms like BeReal, noting that while it wasn't a priority for brands at one point, they would be open to revisiting opportunities on the platform.3

Grace has shared insights on various social media trends and strategies. For instance, she highlighted the potential of WhatsApp for brands to create niche communities and extend campaign lifecycles, while also noting the challenges of moderating two-way conversations with users.5

Highlights

Jan 1 · liprospect.com
Grace Hoy | Director, Social Media Strategy | VMLY&R - Liprospect
Nov 27 · campaignlive.com
3 challenges brands face in building a presence on WhatsApp
Oct 10 · digiday.com
Marketers reconsider BeReal as it launches its first global brand ...

Related Questions

What are some of the key projects Grace Hoy has led at VMLY&R?
How did Grace Hoy transition from Kansas City to New York for her role at VMLY&R?
What specific strategies does Grace Hoy implement in her social media campaigns?
Can you share examples of successful social media strategies Grace Hoy has developed?
What are the main challenges Grace Hoy faces in her role at VMLY&R?
Grace Hoy
Grace Hoy, photo 1
Grace Hoy, photo 2
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Location

Kansas City Metropolitan Area