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Greg Storey

Destroyer of silos—super connector inside and out of the Enterprise. Vast vision—quick to scale the view of problems and opportunities from universe to macro. Supportive player coach—very chill. calendly.com/greg-storey

Professional Background

Greg Storey is an accomplished professional in the realms of design and advertising, bringing a wealth of experience and a well-rounded perspective to the industry. With an impressive track record that spans over two decades, Greg has held key leadership roles in various prominent organizations, driving innovation and growth in each of his endeavors. As the current President of LexBlog, Inc., he is at the forefront of revolutionizing digital publishing through technology and design.

Prior to his role at LexBlog, Greg served as the Strategic Advisor at adplist.org, leveraging his expertise to guide emerging design leaders and foster a community of inspiring individuals. His earlier tenure as Senior Director of Design at InVision positioned him within one of the leading platforms for product design collaboration, where his leadership significantly contributed to enhancing the overall user experience.

Notably, Greg’s tenure as Executive Director of Design at USAA allowed him to harness his design acumen to ensure that digital experiences were not only innovative but also user-centric, directly impacting how millions of members accessed critical financial services. Additionally, his experience as a Professor at the Austin Center for Design demonstrates his commitment to educating the next generation of designers, all while fostering a culture of creativity and critical thinking.

Throughout his career, Greg has consistently proven his ability to blend creativity with strategy, as evidenced by his role as Head of Brand and Culture at IBM. In this position, he was key in shaping the company's external and internal branding strategies, presenting a cohesive identity that resonated well with consumers and employees alike.

Education and Achievements

Greg Storey obtained his Bachelor's degree in Advertising with a minor in History from the University of Alaska Anchorage, which laid the foundational knowledge for his multifaceted career. This unique intersection of advertising and historical context has often allowed him to appreciate the narrative behind brands and the emotional connections they forge with audiences. His education has been instrumental in shaping his approach to design and strategy, giving him a comprehensive overview of consumer behavior and market dynamics.

Greg is not just a leader but also a visionary thinker who has founded significant platforms, notably the Bureau of Digital, which serves as a hub for digital professionals to connect, share knowledge, and foster professional growth. His time as President and Partner at Happy Cog provided him a solid platform to collaborate with diverse clients and help them realize their branding and design aspirations. Greg's efforts in these ventures have established him as a thought leader in the design community.

With additional roles as a Board Member at Authentic Jobs, Inc., and Creative Director at LexBlog Inc., he has been an influential participant in shaping industry standards and nurturing talent. Greg has also utilized his skills as Principal at Airbag Industries and Senior Designer at Polychrome LA, creating compelling designs that have won acclaim across various markets.

Achievements

Greg Storey has achieved significant milestones in his career, marked by both leadership and creativity. His contributions to major industry shifts have not gone unnoticed; they reflect a blend of strategic insight and passionate commitment to design excellence. Under Greg's guidance, teams have launched successful products and initiatives that have transformed user experiences and elevated brand identities.

A prominent figure in the design space, Greg continues to advocate for innovative practices that foster inclusivity and diversity within the industry. He has consistently encouraged dialogue about the future of design and its role in broader societal contexts, earning him respect and recognition from peers and professionals alike. Through mentorship roles and his influence in communities such as the Design Leader Forum, Greg has played a pivotal role in elevating the voices of emerging designers, energizing the next generation of talent in the creative fields.

With his broad understanding of both the historical and contemporary landscapes of design, Greg Storey remains a vital contributor to industry conversations. His ability to innovate while keeping the user experience at the forefront exemplifies what it means to be a leader in today's fast-evolving design world. As he looks to the future, Greg continues to inspire and cultivate talent, making lasting impacts in advertising and design communities.

Highlights

Jul 29 · linkedin

“So, how does this work,” an executive recently asked me. He had read my previous posts about fractional leadership but didn’t have any experience with it. I thought, hey if this guy (who’s an amazing, experienced leader) is asking, then I bet there are others who are curious too. Gather ‘round my friends and I will tell you what I told him.

By and large, fractional leaders are great to bring in to get work done that the leaders don’t have the resources or energy to focus on. Think of it as an easy way to temporarily add an executive-level leader to help you through different scenarios:

  • A stopgap solution between a permanent hire
  • Assessing your operations and creating a road map for improvement
  • Evolving your team’s soft skills and vocational practices
  • Get important things done that you can’t prioritize right now

How it works in general:

  1. We collaborate on the problems and needs that require additional attention and support. After we’re aligned on these things, then we can determine the work ahead and how it will be measured.

  2. We have stated expectations set between both parties so we can be successful. The big two are dedicated time to meet each week and clear and regular communication.

  3. Fractional leaders work up to a certain amount of time each day, week, or month depending on what is needed to succeed. As no culture is the same, when I work has to be shaped around it.

  4. Engagements are typically 90 days in length. Depending on the scenario, in some cases, I might stay longer to help solve more problems or find my replacement. Either way, I will leave you with a set of recommendations and a road map to help keep you on a successful path.

That’s it. Working with me will save you a ton of time, give you peace of mind, and relieve some stress.

The hard part for you is to look at your to-do list—your backlog—and think, what would Greg do? And when you think you’ve got an idea, schedule a free session to share what’s on your plate, what your culture is like, and see if there’s a there there—as they say. Don’t delay! I can only do one more of these engagements per quarter.

#getthingsdone #zeroheadcount #slamdunk

Jul 19 · linkedin

Designers who report directly to a person who does not have a background in design, how big is your design team?

Please also repost and share this with your network. I need the data for a project I'm working on. Thank you.

#design #designteam #productmanagers #itmanagers

Related Questions

How did Greg Storey develop his expertise in design and advertising?
What are some of the key projects that Greg Storey worked on during his time at USAA?
In what ways has Greg Storey contributed to the education of aspiring designers?
How has Greg's experience at IBM influenced his design philosophy?
What initiatives has Greg Storey undertaken at LexBlog, Inc. to enhance digital publishing?
Can you describe Greg Storey's approach to fostering creativity and innovation in teams?
How has Greg Storey leveraged his historical knowledge in the field of advertising and design?
Greg Storey
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Location

Greater Seattle Area