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Gregg Carey
CEO at Section 119
Gregg Carey is a versatile professional with a wealth of experience in consulting, entrepreneurship, marketplace management, and leadership development.
With a background in Chemical & Biomolecular Engineering from the University of Pennsylvania, Gregg Carey has showcased his leadership skills in various roles including at Singularity University, where he delivered programs to top corporate and government leaders worldwide.
Gregg's entrepreneurial journey includes co-founding More Staffing, serving as CEO at Section 119, and being a managing director at Singularity University focusing on leadership and education.
As an entrepreneur, he spent 8 years at Voxy, a venture-backed digital education company, specializing in direct-to-consumer and B2B business models for the global market.
Gregg Carey's corporate experience involves a tenure at sapient.com during the dotcom boom, assisting Fortune 500 companies in managing disruptive changes.
He also played a pivotal role at XO Group (theknot.com), where he led the integration of a strategic acquisition, transitioning the business model from ad-based to fee-based transactions.
An expert in marketplace dynamics, Gregg coached the acquired CEO during this transition, demonstrating his knack for leadership and strategic thinking.
Throughout his career, Gregg Carey has consistently showcased his abilities in diverse fields, making significant contributions to each organization he has been a part of.
Highlights
Are you using an offshore recruiting agency to:
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outsource the hiring process, or
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search for the best talent?
If you're using #1, you're simply paying for time saved.
You're getting help sifting through resumes, posting jobs on the boards, doing the interviews and background checks.
This is as valuable as your time.
However,
If you're using #2, you're paying to do something that you're unable to do abroad.
You're paying someone who is local who culturally knows where the best talent works. What schools are the top schools.
You're paying someone to sell your business to someone to leave their current job and take on a better opportunity.
This is even MORE valuable than your time.
Many people only hire an agency to do the work for them.
They get seduced by the low rates and acceptable output.
This is not where the value is.
The value is finding talent that you could simply not find on your own with the means available.
Some companies are fine with #1.
I have never used a recruiter to outsource the process.
I use a recruiter to unearth exceptional talent.
I was asked today if we were past the "glory days" of DTC.
Past? They haven't started yet.
The glory days will be defined by widespread operational excellence delivering reliable profits via loved products.
While there may have been easier days on Meta and cheaper capital available, these led to an unpolished game.
Still hard, but messy.
This messiness lead to a proliferation of okay products and nonchalant operations.
Since then, we have been stacking our expertise and rapidly evolving industry in order to stay alive and live another day, month, quater...
And we have some ways to go.
So, where we at?
Phase 1 (Marketing mastery): This era was won by those who could play the Meta game most effectively.
Optimization of spend supported by best practices in flows and campaigns for email and SMS.
This era ended about 2 years ago and best practices are widely known and adopted.
Phase 2 (Finance mastery): This era is defined by the synchronization of marketing and finance.
There is an extreme focus and better understanding on how to maximize contribution margin.
Tools like @FinaloopTeam @Lifetimelyio help us perform.
THIS IS WHERE WE ARE NOW, BUT IT IS TIME TO TRANSITION TO PHASE 3.
Phase 3 (Supply chain mastery): For most, we are still very early on supply chain mastery, where more major wins are sitting dormant waiting to be unlocked.
The ability to maximize contribution dollars has enabled a focus shift towards optimization of supply chain.
The supply chain will reveal better product margins, faster production, better terms.
These are all huge unlocks to scale: more room for CAC, shorter cash conversion cycle, less inventory on hand means more cash...
Exciting new tools being developed to support the sub $30M business ready to take things to the next level.
But, we are early here still.
We have to turn up the volume in this space.
We are ready.
