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Gu Jian
Principal Designer, Executive Storyteller, ex-Spotify
Gu Jian is a Product Designer and Executive Storyteller at Spotify. He has a background in design and storytelling, which he leverages to enhance user experiences and communicate the brand's vision effectively. Gu Jian studied at Kungliga Tekniska högskolan (KTH Royal Institute of Technology) in Stockholm, Sweden, which is known for its strong engineering and technology programs. His role at Spotify involves creating innovative product designs while also crafting compelling narratives that resonate with users and stakeholders alike.
For more detailed professional insights, you can find his profile on LinkedIn here .1
Highlights
At Spotify I crafted explanation videos that went viral internally. Here, I use the same skill set to explain why the biggest low-hanging fruit for an ambitious person to unlock their full potential is arguably learning how the human psyche works 🧠.
My Spotify videos explained in a few minutes how the complex backend system works to everyone, incl. executives and designers. (The raving reviews my colleagues left on my LinkedIn profile are proof of their impact) This 3-minute video serves as a gateway to understanding how I use metaphors to communicate hard problems and use infographics to condense information, as well as how I talk both to people’s logical mind and their emotions.
It took me more than 6 years to learn psychology well enough before I could come up with this metaphor, and it has taken me more than 100 hours to craft this video (including learning 2D animation).
I have watched thousands of hours of psychology videos in the past 15 years and I have never seen anyone succeed in delivering this message in minutes. Have I succeeded? I'd love to hear what went through your mind when you watched it. 🤩 🙏
I hope you find it worth sharing, because more emotionally mature managers, leaders, teammates, clients, and investors, will make work a safer and better place. More emotionally mature partners, parents, friends, and kids will make life more joyful.
Doktor.se just closed a new funding round of 500MSEK and the valuation is now 5.5 billion (€544M). The app is the second most downloaded digital healthcare app in Europe with 1.2 million installs. So proud of my "baby". 😄
https://lnkd.in/e2tvzJK
