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Guido Campello
Everyday Lovely
Guido Campello is a prominent figure in the lingerie industry, serving as the Partner and Owner of Journelle, a luxury lingerie retailer. He, along with his wife Sapna Palep, acquired Journelle in 2019, rescuing the company from bankruptcy and revitalizing its operations to focus on both e-commerce and boutique retailing.14
Professional Background
Before his role at Journelle, Campello was also the CEO of Cosabella, another well-known lingerie brand. His leadership has been instrumental in adapting to changes in the retail landscape, particularly emphasizing the importance of selling across multiple platforms and enhancing direct-to-consumer sales strategies.12 Under his guidance, Journelle aims to be a platform that supports independent designers, likening it to "the Etsy of intimates".1
Business Philosophy
Campello advocates for a broad distribution strategy, suggesting that brands should be present on various platforms to maximize reach and cater to diverse customer bases. He believes that differentiation in product offerings across these platforms is crucial for success.1 His insights into inventory management have also led to significant operational changes at Journelle, allowing for more agile responses to market demands.2
Personal Insights
Guido Campello is based in New York City and has been actively involved in discussions about the future of retail and the evolving role of brands within it. His approach combines traditional retail wisdom with modern e-commerce strategies, positioning Journelle as a forward-thinking player in the intimate apparel market.34
Highlights
Along with my sister, Silvia Campello, and the entire Cosabella team, today we are delighted to unleash our growth potential in the US and Europe together with the experts of the CALIDA GROUP. Our company’s continued momentum as an inclusive brand leader further emphasizes that future growth potential. With the CALIDA GROUP’s famous brand expertise and shared platform, we will be able to capitalize on global synergies and advance the evolution of our brand. We are especially happy to have found a partner that shares the same values as our long-standing family business including high quality craftsmanship, inclusiveness, comfort and European production.
We celebrate our parents Valeria and Ugo Campello for 40 years of passion and innovation in lingerie. We remain always inspired by their brand-building journey from the artisan workshops in Italy to the great retail storefronts in America and beyond. Grazie and well done Mom and Dad!
Journelle is looking for a Part-time Bookkeeper to join their team! Please email your resume to [email protected]
