Suggestions
Guilherme Martins da Costa
Partner / Head of Growth Marketing US & Brazil @ F!VE DRINKS CO™ | Founder @ Presto Performance Digital Agency | Advisor
Professional Background
Guilherme da Costa is a distinguished expert in the field of digital marketing, specializing in revenue growth strategies that enhance sales performance for clients across diverse sectors. With a keen focus on performance campaigns—including targeted advertising on platforms such as Google Ads, Facebook Ads, Amazon Ads, and LinkedIn Ads—he has repeatedly demonstrated his ability to drive results through innovative marketing tactics. Moreover, Guilherme's proficiency in Conversion Rate Optimization (CRO) enables him to refine landing pages and improve user experience, ultimately elevating conversion rates for businesses.
Operating at the intersection of analytics and business intelligence, Guilherme leverages data-driven insights to formulate impactful marketing strategies. Through comprehensive analytics—including detailed reports and dashboards—he helps clients understand their performance metrics and achieve informed growth objectives. His approach to growth marketing and sales consulting ensures that each client can maximize their potential and navigate the challenges of the market effectively.
Based in Brazil, Guilherme serves a clientele that spans across key regions, including Rio de Janeiro, São Paulo, and Minas Gerais, and extends to Europe, with notable partnerships in Ireland, Portugal, and Spain. His international perspective enriches his strategies, allowing him to tailor solutions that cater to both local and global markets.
Education and Achievements
Guilherme da Costa is committed to lifelong learning, evidenced by his extensive educational background in marketing and digital strategies. He has completed several prestigious certification programs, including the Conversion Optimization Certification and Growth Marketing Certification from CXL, where he honed his skills in digital marketing practices that drive engagement and conversions.
His expertise in sales is further bolstered by valuable training under Aaron Ross at Predictable University, focusing on outbound sales strategies that are predictable and effective. Additionally, Guilherme's training in Growth Hacking at Gama Academy provided him with innovative methodologies to disrupt traditional growth paths.
At the academic level, he obtained an MBA in Marketing from FGV - Fundação Getulio Vargas, a leading institution in Brazil, and pursued his undergraduate studies in Social Communication and Business Administration at the renowned Pontifícia Universidade Católica do Rio de Janeiro. His dedication to understanding the digital landscape was enhanced through advanced studies like the Web Analytics Master with Avinash Kaushik at Market Motive and a specialization in Digital Transformation in Financial Services at Copenhagen Business School.
Notable Positions
Guilherme has held numerous significant roles throughout his career, each of which has contributed to his expansive skill set and deep understanding of digital marketing and e-commerce. He has served as an Advisor for Digital, Growth & E-commerce at AHM Brands, providing strategic insights and actionable solutions that prop up e-commerce initiatives. His tenure as Partner and Director at F!VE DRINKS CO™ highlights his leadership capabilities and ability to drive business success through effective growth strategies. Furthermore, in his role as Head of Growth & Performance Media for both the U.S. and Brazil at F!VE DRINKS CO™, he significantly contributed to integrating growth initiatives across international borders.
Guilherme's involvement with SEED, a platform for startup development, exemplifies his commitment to mentoring and empowering the next generation of entrepreneurs. As a mentor for Growth & Performance, he has inspired many budding entrepreneurs to efficiently navigate their growth journeys. His experience as a speaker at SEED Experience 2018 showcases his thought leadership in growth and startup ecosystems.
Notably, his entrepreneurial spirit saw him found Presto Performance, where he took on the role of Executive Director and implemented groundbreaking digital marketing strategies. His advisory roles at various organizations, including the Istituto Europeo di Design in Rio de Janeiro, reflect his stronghold in shaping digital strategies and marketing visions.
Additionally, Guilherme has a rich history of leadership positions such as Head of Digital Marketing at Brasil Brokers and Digital Innovation Coordinator at Lojas Americanas S.A. His extensive background incorporates various roles, including Marketing & Business Development Manager at Kleintech and Digital Marketing Analyst at Ediouro, where he consistently demonstrated his ability to translate marketing challenges into success stories.
Guilherme's recognition as a champion in the Innovation Challenge Brazil further solidifies his standing as a visionary in the digital marketing space, using innovative methods to propel businesses forward.
Achievements
Armed with a comprehensive educational background and a wealth of professional experience, Guilherme da Costa stands out as a leading figure in digital marketing and growth strategies. His expertise in performance campaigns and conversion optimization has led many businesses in Brazil and Europe to successfully increase their sales and revenue. As a prolific speaker, mentor, and consultant, he continues to shape the future of digital marketing, inspiring countless individuals and businesses to rethink their approaches and embrace innovative strategies for growth.
Guilherme's career serves not only as an inspiration for aspiring marketers but also as a case study in successfully blending art and science in business. The strategies he champions have been instrumental in driving customer engagement and loyalty, which are vital components of sustainable business growth. His work exemplifies how targeted marketing efforts and data analytics can work in tandem to create meaningful partnerships and fruitful collaborations.
Achievements
People also viewed
Related People
Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.