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Gulen Bengi

Global Chief Growth Officer Mars Snacking & Lead Chief Marketing Officer Mars Inc.

Gülen Bengi is a highly accomplished business leader currently serving as the Lead Chief Marketing Officer at Mars Inc. and Global Chief Growth Officer at Mars Snacking.3 She joined Mars Wrigley as Chief Growth Officer in 2022.12 With over 30 years of experience, Bengi has a strong track record in driving business growth and delivering results across various industries and regions.4

Throughout her career, Bengi has held significant positions in several major companies:

  1. Mars Inc.: Lead CMO and Global Chief Growth Officer (2022-present)2
  2. Unilever: Executive Vice President - Global Hair Care (2020-2022)2
  3. Kimberly-Clark: Various roles including President, North America - Adult and Feminine Care Sectors (2018-2020)2
  4. Danone: Various roles in marketing and sales (1999-2007)2

Bengi is known for her consumer-obsessed philosophy, focusing on building brands through purpose, innovation, and digital acceleration.13 She is a strong advocate for sustainability, aiming to make a large-scale impact through brands, particularly in areas such as reducing plastic usage and promoting regenerative ingredients.1

In November 2024, Bengi was appointed to the Association of National Advertisers (ANA) Board of Directors, recognizing her leadership and expertise in the marketing industry.3

Educationally, Bengi holds a Joint Degree from NYU Stern, London School of Economics, and HEC through the TRIUM Global Executive MBA program, as well as a BA in Business Administration from Boğaziçi University.2

Highlights

Bengi, Gulen - CES 2025
Jan 1 · ces.tech
Gulen Bengi - CES
Nov 12 · prnewswire.com
Gülen Bengi, Mars Lead CMO, Appointed to ANA Board of Directors
Gülen Bengi, Mars Lead CMO, Appointed to ANA Board of Directors
Oct 9 · dailymotion.com
Mars' Gülen Bengi on how Mars has stood out across its 100 year ...
Gülen Bengi - Schedule: Speaker / Advertising Week NY 2024

Related Questions

What are some of Gulen Bengi's most notable achievements at Mars?
How has Gulen Bengi's approach to consumer obsession impacted Mars' brands?
What specific sustainability initiatives has Gulen Bengi implemented at Mars?
How does Gulen Bengi's background in Unilever, Danone, and Kimberly-Clark influence her leadership at Mars?
What are the key principles of Gulen Bengi's leadership philosophy?
Gulen Bengi
Gulen Bengi, photo 1
Gulen Bengi, photo 2
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Location

Chicago, Illinois, United States