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Gulen Bengi

Global Chief Growth Officer Mars Snacking & Lead Chief Marketing Officer Mars Inc.

Gülen Bengi is a highly accomplished business leader currently serving as the Lead Chief Marketing Officer at Mars Inc. and Global Chief Growth Officer at Mars Snacking.3 She joined Mars Wrigley as Chief Growth Officer in 2022.12 With over 30 years of experience, Bengi has a strong track record in driving business growth and delivering results across various industries and regions.4

Throughout her career, Bengi has held significant positions in several major companies:

  1. Mars Inc.: Lead CMO and Global Chief Growth Officer (2022-present)2
  2. Unilever: Executive Vice President - Global Hair Care (2020-2022)2
  3. Kimberly-Clark: Various roles including President, North America - Adult and Feminine Care Sectors (2018-2020)2
  4. Danone: Various roles in marketing and sales (1999-2007)2

Bengi is known for her consumer-obsessed philosophy, focusing on building brands through purpose, innovation, and digital acceleration.13 She is a strong advocate for sustainability, aiming to make a large-scale impact through brands, particularly in areas such as reducing plastic usage and promoting regenerative ingredients.1

In November 2024, Bengi was appointed to the Association of National Advertisers (ANA) Board of Directors, recognizing her leadership and expertise in the marketing industry.3

Educationally, Bengi holds a Joint Degree from NYU Stern, London School of Economics, and HEC through the TRIUM Global Executive MBA program, as well as a BA in Business Administration from Boğaziçi University.2

Highlights

Aug 5 · linkedin

During our China visit, we met with our technology partner Tencent  at their Smart Retail and Cloud Headquarters in Shenzhen. An amazing session of learning and exploration.     I was very inspired by their pursuit of "Tech for Good" using technology in the service of making lives better; focusing on sustainability and accessibility with responsible use of technology at the center of their thinking.

Together, we went deep into the Tencent ecosystem, explored the adoption of key technologies, and discussed possibilities for strategic collaboration across our businesses.

A huge thank you to Dowson Tong , Katy Chen and their teams for a truly collaborative session and being such gracious and thoughtful hosts for us!

Also a very special thank you to Larry Feng, Freya Peng and our Mars China Leadership team for organizing such an amazing visit.

#ProudlyMars #techinnovation

Jul 26 · linkedin

Last week I had the opportunity to visit our exceptionally talented Mars Associates in China!

We celebrated the launch of M&M’s Purple in China; reviewed the incredible progress of our One Demand Strategy focused on growth, winning the consumer journey and building our iconic brands.

Most inspiring was the time I had with our talented Associates. I was energized by their engagement, insightful questions, commitment to learning and their drive for execution and growth.

The external focus is a testament to the learning culture. We met with technology and customer partners, discussing the China tech context, consumer trends and exploring possibilities. We closed out our visit with some time walking stores and seeing our team’s obsession with execution in action.

A very special thank you to Larry Feng, Jelina Jin-ling Wan, Guo Martin, Freya Peng, rebecca liu, Shirley Shi and all of our local teams for their warm hospitality, wonderful engagement and an overall very inspiring and energizing visit!

#ProudlyMars

Related Questions

What are some of Gulen Bengi's most notable achievements at Mars?
How has Gulen Bengi's approach to consumer obsession impacted Mars' brands?
What specific sustainability initiatives has Gulen Bengi implemented at Mars?
How does Gulen Bengi's background in Unilever, Danone, and Kimberly-Clark influence her leadership at Mars?
What are the key principles of Gulen Bengi's leadership philosophy?
Gulen Bengi
Gulen Bengi, photo 1
Gulen Bengi, photo 2
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Location

Chicago, Illinois, United States