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Gulnaz Khusainova

Helping online shoppers buy fashion that fits ↔️

Gulnaz Khusainova is a data-driven entrepreneur with a passion for disrupting the fashion e-commerce industry. She received her Bachelor of Applied Science and Master's degree at the Higher School of Economics. After founding companies like Youreserve and Time Machine Group, Khusainova is currently the CEO and Founder of Easysize, a company focused on optimizing the online shopping experience for consumers by reducing sizing errors. She also serves as a former Co-Founder of Women In Tech Denmark and former Marketing Director at Intaxi. With a diverse skill set spanning marketing, e-commerce, and technology, Khusainova is a thought leader in the industry.

Highlights

Nov 28 · linkedin

After a busy Black Friday/Cyber Monday week, it's time to dig deeper into data and answer a question that's on everybody's (at least in e-commerce) mind: Was the Black Week' 23 🔥hot or 🥲not?

At Easysize we're fortunate to work with 600+ online fashion brands globally, giving us a somewhat decent representation of the market. Here're some of the early results:

📈 Number of size recommendations processed by Easysize increased by 64% compared to the same period in '22 and 58% the week prior to Black Friday' 23.

👑 Black Week in fashion e-commerce is still more popular than Cyber Monday – with roughly 1.8x more traffic during peak hours.

🕥 Many shoppers delayed their shopping until the Black Week hoping for / benefiting from big discounts. This led to record-high activities during the Black Week but below average activity in early Nov.

👔 Adoption of size recommendation tools is on the rise. Shoppers are under more pressure with rising costs of living / inflation and want to be more secure in their purchases.

How was your Black Friday?

Nov 24 · linkedin

🛍️ Black Friday is upon us!

Probably the biggest and the most important day (or, rather, a week) for many brands in the Western world is in full swing. At Easysize we’ve already seen 54% more recommendations (compared to the previous week) in the first three days of the week. Since yesterday, we’re getting 5-7 times more traffic than usually 😅

💜 It’s a big responsibility to help 600+ fashion brands globally during this important time – not only by recommending the right size (and boosting conversions) but also making sure that nothing slows down their websites and everything works smoothly.

☕ Coffee is brewed and the team is ready for the Black Friday + Black Weekend + Cyber Monday storm 🌪

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Gulnaz Khusainova
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Location

Copenhagen, Capital Region of Denmark, Denmark