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Liat Beng Neo

Making it easier for people to buy online in South-east Asia

Liat Beng Neo is the co-founder and CEO of Arrow, a modern checkout platform for D2C brands in Southeast Asia.13 He has extensive experience in the fintech and payments industry, having worked with major companies like Tencent, Grab, Alipay, and helloPay.3

Neo's career highlights include:

  1. Building out Tencent's Global Fintech initiatives while based in Hong Kong and Shenzhen
  2. Launching GrabPay in Southeast Asian markets
  3. Working with Alipay, covering the Vietnam market
  4. Being part of the team at helloPay before its acquisition by Ant Financial3

In 2020, Neo co-founded Arrow along with Sudhan Raj and Sebastian Roervig.3 The company aims to simplify and improve the checkout experience for both sellers and shoppers in Southeast Asia.3 Arrow participated in Y Combinator's Summer 2021 (S21) batch.3

Recently, on January 23, 2025, Pomelo Group acquired Arrow, and Neo was appointed as Pomelo's Chief Product Officer, where he will lead the company's product development efforts.2

Neo's LinkedIn profile (username: liatbeng) indicates that he is passionate about payments and startups, including areas such as stablecoins, crypto, and e-wallets.4 He received his education from Nanyang Technological University.4

Highlights

Pomelo Group acquires fellow Singaporean FinTech Arrow Checkout
Dec 7 · ycombinator.com
Arrow: Modern Checkout Platform for D2C brands in Southeast Asia
Jun 1 · smehorizon.com
Liat Beng Neo, Author at SME horizon
Liat Beng Neo, Author at SME horizon

Related Questions

What inspired Liat Beng Neo to start Arrow?
How did Liat Beng Neo's experience at Tencent influence Arrow's development?
What are some challenges Liat Beng Neo has faced as CEO of Arrow?
How does Arrow's checkout platform differ from traditional checkout methods?
What role did Y Combinator play in Arrow's growth?
Liat Beng Neo
Liat Beng Neo, photo 1
Liat Beng Neo, photo 2
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Location

Singapore