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Guy Mounier
CEO at Aptivio, The only End-to-End Revenue AI Platform
Guy Mounier is a successful entrepreneur with a strong background in Enterprise AI, having achieved a cumulative sales of $100 million and raised $30 million for 2 B2B SaaS startups, with experiences ranging from successful exits to asset acquisitions.
His expertise lies in capitalizing on the paradigm shift in Revenue AI, leveraging generative AI to detect sales opportunities, identify interested buyers, and facilitate warm introductions, especially important in the post-Covid era starting from FY2020.
In 2019, Guy co-founded Aptivio, the world's first end-to-end Revenue AI Platform designed for the entire Revenue team. The platform aims to assist 36 million B2B Sellers in uncovering hidden revenue opportunities and fostering trusted client relationships.
Prior to Aptivio, he founded and managed CustomerMatrix, a FinTech company focusing on Corporate KYC and Client Onboarding, which was backed by HSBC Ventures and later acquired by Med Tech Group, a $100 million IT Services firm.
Additionally, Guy founded, bootstrapped, and managed BA Insight, a leading provider of Agile Information Integration Platform that enhances employee and customer interactions. The company served major clients from Fortune 1000 companies, Federal and Local Government Agencies, and had over 2 million professional users. BA Insight was eventually acquired by Upland Software Inc, a NASDAQ-listed $315 million Work Management Software company.
Apart from his entrepreneurial endeavors, Guy Mounier actively participates in various philanthropic activities. He was part of the 2014 Young Leader program of the French American Foundation, dedicated to strengthening the France-United States relationship. He also volunteers and fundraises for non-profit organizations focusing on STEM Education, High-Tech Accelerators, and Young Entrepreneurs.
On the educational front, Guy holds two Master's degrees; one in Mathematics from Harvard University and another in Computer Science and Electrical Engineering from Ecole Centrale Paris.
His organizational involvements include being the Former Chairman at Dextego, Former Co-Founder and CEO at Aptivio, Former Club Member and Angel Investor at Harvard Business School Club of New York, Former Applied Innovation Exchange Partner at Capgemini, Former Member at FrenchFounders, Former 2014 Young Leader at French-American Foundation United States, Former Co-Founder and CEO at CustomerMatrix, Former President at Fondation CentraleSupélec, Former Coach at French Tech Hub, and Former Co-Founder and CEO at BA-Insight.
Highlights
The common viewpoint today is that the CRM and GTM Engine are one and the same.
This couldn't be further from the truth.
Here's why:
- CRM is designed for lead and opportunity management
- GTM engine is designed to help you to lead and opportunity discovery
These are 2 vastly different motions.
You can't use your CRM to know what your clients are doing and saying across the internet. It requires an entirely different engine to monitor this type of data.
Before you scale out your your GTM, evaluate what's truly needed for your teams success.
#gtm #gtmstrategy #gtmengine #crm
GTM is changing at a rapid pace. Playbooks, Gen AI, PLG, buyer journeys, etc… It's all being rewritten. As a 3x founder building solutions for GTM execution, I wanted to share how I think about these challenges at a foundational level. There are two driving functions for GTM growth today. Signals and Moves.
Signals are becoming standard practice in modern b2b, but there's a gaping hole in how signals are processed and used by revenue teams. Before you buy into a signal-led sales motion, know that signals alone aren't enough to generate positive change in your gtm strategy.
Successful signal motions are paired with strategic moves frameworks that enable revenue teams with the right trigger, right message, right time, and right channel.
Ultimately, creating a scientific workflow that generates a reliable, repeatable, and scalable GTM motion.
What do you think - Agree / Disagree?
