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Hailey Lucas

Freelance SEO & Digital PR Consultant for SaaS & E-Commerce | I help brands gain more visibility, amplify their organic search traffic, and outrank their competitors in the SERPs

Hailey Lucas is a self-employed SEO and Digital PR consultant with extensive experience in helping businesses, particularly B2B SaaS and e-commerce companies, enhance their online visibility and search rankings. She has worked with numerous clients across various industries, providing expertise in SEO and digital PR to improve their organic traffic and brand presence.

Background and Experience

  • Education: Hailey holds a Bachelor of Science degree in Communications and Advertising from Appalachian State University.2
  • Career: She began her career as a self-employed consultant in 2018 and has since worked with several companies, including Printful, Aura, Beaconstac HQ, Nextiva, Sked Social, ClicData, OpenPhone, Product Marketing Alliance, Survey Anyplace, Castos, Appointlet, Reincubate, and Omnicore.12
  • Skills: Hailey specializes in SEO, digital PR, content marketing, and copywriting. She has a limited working proficiency in Spanish.1

Current Role at Printful

Hailey is listed as an SEO and Digital PR consultant for Printful, although her primary role is as a freelance consultant working with various companies.14 Printful is a leading on-demand printing and fulfillment company that supports e-commerce businesses by providing customized products without inventory risks.34

Additional Ventures

Hailey also runs her own platform, HaileyLucas.com, where she provides resources and tips for freelancers looking to grow their careers. She offers services such as content strategy, SEO, digital PR, and copywriting to help businesses boost their online presence.5

Highlights

Aug 6 · linkedin

Did you know? Google ranks content higher when it has more backlinks. 🏆

Here's how you can land more backlinks today:

📌 Use tools like Ahrefs to find potential backlink sources

How?

  • Check referring domains of your competitors
  • Use Ahrefs keyword explorer & content explorer to mass search certain keywords, topics, and phrases and to find relevant or related content
  • Use the skyscraper technique to create better content than top ranking content & then reach out to the sites linking to their content & ask them to link to your (better) content instead

📌 Reach out to target size, prove your content’s worth, and hit them with an ask (for a backlink, of course!)

What are you waiting for to start building your backlink empire today? 🔗 #SEO #linkbuilding #ContentMarketing

Jun 27 · linkedin

If you're in an ultra competitive niche (e.g. -- social media scheduling tools), the question is not whether or not you should be building #backlinks.

Instead, the focus should be on hacking your competitors' strategy and trying to 100x whatever they're doing.

Obviously, #linkbuilding only further complements a solid on page and off page SEO strategy. I personally don't recommend anyone to focus on link building, if they don't have either of those elements dialed in -- otherwise, it's a bit of a waste IMHO.

But one food for thought is... If all your competitors are out there building links (and I know, because I am the one receiving all their emails 😉 ) then... Don't be neglecting it from your own strategy.

Related Questions

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Hailey Lucas
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Location

Austin, Texas, United States