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Hannah Habes

Chief Matcha Officer

Hannah Habes is the Founder and Chief Matcha Officer of Matchaful, a company specializing in premium Japanese matcha and active botanical nutrition.13 She founded Matchaful in 2015 in Brooklyn, NY, with the goal of bringing high-quality, sustainably sourced matcha to a wider audience in the United States.4

Hannah's journey with matcha began after experiencing health issues due to a busy lifestyle and poor diet. Upon discovering matcha, she found it improved her energy levels and overall well-being, which led to her passion for the product.1 She spent years sourcing single-origin, organic matcha from farms in Japan, turning her Brooklyn apartment into a matcha laboratory in the process.1

Prior to founding Matchaful, Hannah held positions at several notable companies:

  • Senior Customer Manager at Clif Bar & Company (2013-2016)
  • Oregon Regional Account Manager at Clif Bar & Company (2012-2013)
  • Sales Rotational Leadership Program at PepsiCo (2009-2012)
  • Marketing Intern at Marcus & Millichap (2009)5

Hannah received a Bachelor of Business/Managerial Economics degree from the University of Washington.2 Under her leadership, Matchaful has grown significantly, now selling in numerous cafes and opening its first standalone cafe in Manhattan.1 The company focuses on sustainability, sourcing matcha from direct-trade farms in Japan, and targets health-conscious consumers interested in plant-based nutrition and sustainable living.2

Related Questions

How did Hannah Habes' health scare influence her journey with matcha?
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How did Hannah Habes' background in business and economics shape her entrepreneurial ventures?
What are some unique products offered by Matchaful?
How did the partnership with Saxbys come about?
Hannah Habes
Hannah Habes, photo 1
Hannah Habes, photo 2
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Location

New York, New York, United States